Consumers stuck with the tried and tested leading brands in polishes in 2014. While products were in fact being offered by discounters they were not the preferred choice. Polishing is a tedious job and for many consumers the sooner it is over the better. This encouraged them to buy the most effective product available. Consumers also purchased polishes with the intention of using it much more often than they actually did leading to products being in their cupboards for longer than intended.
Euromonitor International's Polishes in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
Product coverage: Floor Polish Furniture Polish Metal Polish Shoe Polish.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
POLISHES IN IRELAND
LIST OF CONTENTS AND TABLES
Table 1 Sales of Polishes by Category: Value 2009-2014
Table 2 Sales of Polishes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Polishes: % Value 2010-2014
Table 4 LBN Brand Shares of Polishes: % Value 2011-2014
Table 5 Forecast Sales of Polishes by Category: Value 2014-2019
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Aldi Ireland Ltd in Home Care (ireland)
Summary 1 Aldi Ireland Ltd: Key Facts
Summary 2 Aldi Ireland Ltd: Competitive Position 2014
Reckitt Benckiser Ireland Ltd in Home Care (ireland)
Summary 3 Reckitt Benckiser Ireland Ltd: Key Facts
Summary 4 Reckitt Benckiser Ireland Ltd: Operational Indicators
Summary 5 Reckitt Benckiser Ireland Ltd: Competitive Position 2014
the Effects of the Recession Begin To Diminish in 2014
Price Remains the Most Important Factor
Private Label Value Share Increases As Consumers Economise and Product Quality Improves
Expansion of Discounters Showing No Signs of Slowing Down
Slow Improvement Expected As the Country Begins To Recover From the Recession
Key Trends and Developments
Demand for Greater Value for Money Drives Prices Down and Increased Promotional Activity
Product Quality of Private Label Competes Well Against the Key Brands
Convenient Added Value Products the Key
Table 7 Households 2009-2014
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Summary 6 Research Sources
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