Eating Tech Startup Innit works with Google to Power the Kitchen of the Future

(MENAFNEditorial) MOUNTAIN VIEW, Calif., Jan. 10, 2018 /PRNewswire/ --Innit—an eating technology company behind the world's first Connected Food Platform that makes everyday cooking less complicated, stressful, and time-consuming—today announced an integration with the Google Assistant which will completely reshape the way we eat. Thanks to Actions on Google, which lets developers build Actions for the Google Assistant, Innit users can now cook completely hands-free—from navigating personalized cooking instructions to controlling smart appliances from across the room.

Now, with the Google Assistant integration, consumers can navigate through Innit using their voice — no more worries about touching your phone while cooking. (PRNewsfoto/Innit) "With the Google Assistant, we aim to make it as simple as possible for people to get things done in a natural and conversational way," said Mark Spates, Product Lead for Smart Home at Google. "We're excited to work with Innit to make the Assistant even more helpful, especially in the kitchen."

To officially debut the integration, celebrity chef Tyler Florence (who heads up Content Innovation for Innit) will be at the Google Assistant booth at CES to lead a live next-generation cooking demonstration using Innit. The demo coincides with the release of the Innit app for Android, also announced at CES (the iOS version was released in December).

"We built Innit to fit your life, making everyday home cooking easier and less stressful," said Eugenio Minvielle, Founder and President of Innit. "We believe voice will be integral in the future for the way you eat. It not only serves a practical purpose so that your hands can focus on the food, but also introduces brand new ways for people to interact and engage with their kitchens."

The Innit app uses smart technology to let you plan, shop, prepare, and cook delicious meals right from your phone. A culinary GPS for everyday eating, it starts by recommending delicious personalized meals based on diet, allergies, and dislikes for you and your family. Each meal can be customized, letting you experiment with new flavors and ingredients—or make the most of what you have in your fridge. In the kitchen, Innit's guided how-to videos and real-time cooking guidance orchestrate delicious meals with ease. Its technology coordinates even the most complicated meals seamlessly, helping you take full advantage of the appliances you own and automatically controlling those that are smart.

Now, with the Google Assistant integration, consumers can navigate through Innit using their voice—no more worries about touching your phone while cooking. Innit users simply say, "Hey Google, ask Innit to start cooking," and Innit's cooking instructions appear along with how-to videos for each step in the cooking process. With simple commands, users can cook with confidence—leaving both hands free to get dinner on the table. They can even ask the Google Assistant to turn their smart oven on and off or to send it a tailored cooking program custom to their meal, giving users maximum control over their kitchen.

Innit's integration with Google Assistant will be available to consumers at the end January 2018.


Silicon Valley-based Innit is an "eating technology" company that has developed the world's first Connected Food Platform. Realizing and leading the vision of the connected kitchen, Innit is a centralized hub that integrates a disjointed food system by focusing on the way individuals want to eat. Combining the strengths of its partners' products and services with its platform, Innit provides a personalized, connected, and confidence-building consumer experience across the eating ritual. Follow us on Facebook on Twitter @innit and on Instagram . For more information visit .

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