(MENAFN) The investments that PepsiCo has issued in the past two years have reached USD1bn, as proclaimed the firm"s general manager.
Accordingly, the firm denominates 55 percent of the fizzy drinks market in the country, whereas ChipsyCo reached 60 percent of the salted potato products market.
In addition, the company is working on cutting its expenses by looking for substitute fuel sources rather than the traditional fossil fuel.
On the other hand, it will also depend on marketing through social media, particularly in light of the high cost of products in Egypt amid last period.
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