(MENAFNEditorial)
The current economic downturn is still very much visible in Croatia with disposable household incomes nowhere near recovering. This leaves a mark on consumption of analgesics and is driving consumers towards frugality despite obvious reasons for the use of such products.
Competitive Landscape
Croatian company Belupo dominated sales in 2014 and increased its value share from 18% to 20%. The company sells four analgesics brands two of which are systemic and two of which are topical. In addition the company is also the owner of the leading Lupocet brand which even outperforms the renowned global brand Aspirin by Bayer Pharma. The latter company ranked second in 2014 with a value share of 13% - a slight increase from the 12% recorded the year before. The company sells two brands with Aspirin leading sales in Croatia.
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Industry Prospects
Over the forecast period the main story will be the continuation of efforts by the government to cut health insurance costs. As a result more analgesics will be switched from prescription medicine to OTC over the coming years.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Analgesics industry in Croatia our research will save you time and money while empowering you to make informed profitable decisions.
The Analgesics in Croatia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Analgesics in Croatia?
* What are the major brands in Croatia?
* Are combination products with acetaminophen still popular?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
ANALGESICS IN CROATIA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Analgesics by Category: Value 2009-2014
Table 2 Sales of Analgesics by Category: % Value Growth 2009-2014
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Analgesics: % Value 2010-2014
Table 5 LBN Brand Shares of Analgesics: % Value 2011-2014
Table 6 Forecast Sales of Analgesics by Category: Value 2014-2019
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2014-2019
Belupo Dd in Consumer Health (croatia)
Strategic Direction
Key Facts
Summary 1 Belupo dd: Key Facts
Summary 2 Belupo dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Belupo dd: Competitive Position 2014
Executive Summary
Effects of Economic Downturn Still Visible
Legislation Strictly In-line With EU Guidelines
Belupo Closing in on Pliva Hrvatska
Market Consolidates in Terms of Manufacturing and Distribution
Market De-regulation: Work in Progress
Key Trends and Developments
A Nation in Need of Weight Management
Focus on Older Population
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 9 Life Expectancy at Birth 2009-2014
Market Data
Table 10 Sales of Consumer Health by Category: Value 2009-2014
Table 11 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 13 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 14 Penetration of Private Label by Category: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format: % Value 2009-2014
Table 16 Distribution of Consumer Health by Format and Category: % Value 2014
Table 17 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 4 Research Sources
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