(MENAFN- The Peninsula) Over 250,000 visited Entertainment City (EC), a highlight of this year's Qatar Summer Festival (QSF), which concluded yesterday.
Qatar Tourism Authority (QTA) said EC witnessed remarkable increase in the number of visitors from last year's 130,000. The visitors, some of whom come from neighbouring GCC countries, thronged EC's exciting rides, enticing games, and regular stage performances in addition to a trade fair of 125 stalls.
Over the course of the month-long festival, the tourism, retail and hotel sectors have seen huge success, according to festival organisers. This year's festival offered special packages at 26 hotels around Qatar, in addition to shopping promotions in malls across the country. The month of offers was punctuated with weekly raffle draws that gave shoppers the chance to win up to QR50,000 in cash and one of eight cars. The last draw took place in Villaggio, where winners' names were picked out of 54,750 coupons, bringing the total number of coupons entered throughout the festival to more than 160,000.
Audiences inside and outside Qatar engaged with the festival through the social media competition "Sabah Rabah", held in collaboration with Al Rayyan TV, the official QSF media partner. The competition, which tested participants' knowledge of Qatar's culture and tourist landmarks, announced 20 winners through the month, awarding them free hotel stays, spa packages and other prizes.
"Now in its second edition, Qatar Summer Festival is considered a pillar of QTA's events and festivals strategy, which works to establish a sustainable and diverse calendar of events and attractions in order to establish Qatar as a prime family destination within the region. This year's festival was held between Eid Al Fitr and Eid Al Adha festivals, which contributed to transforming what is usually an off-peak season into a period of significant activity in the hotel and retail sectors," said QTA Chief Marketing and Promotions Officer Rashed Al Qurese.
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