(MENAFN- The Peninsula) By Irfan Bukhari | The Peninsula
Under its transformation process to keep up with the digital age and diversify its portfolio of products and services, Qatar Post yesterday launched its new identity unveiling new logo.
The ceremony was attended by the Prime Minister and Interior Minister H E Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Minister of Transport and Communications H E Jassim bin Saif Al Sulaiti, Minister of Energy and Industry H E Dr Mohammed bin Saleh Al Sada, Minister of Administrative Development, Labour and Social Affairs H E Dr Issa bin Saad Al Jafali Al Nuaimi, Minister of Culture and SportsH E Salah bin Ghanem Al Ali, Minister of Endowments (Awqaf) and Islamic Affairs H E Dr Ghaith bin Mubarak Al Kuwari and Qatar Airways CEO Akbar Al Baker.
'The launching of new identity and strategic direction of Qatar Post represents a new chapter in the achievements of the modern State of Qatar and an important step in realising Qatar National Vision 2030 under the wise leadership of Emir H H Sheikh Tamim bin Hamad Al Thani and the directives of Prime Minister and Interior Minister H E Sheikh Abdullah bin Nasser bin Khalifa Al Thani, which attaches particular importance to the ICT sector and considers it as the basis for Qatar's vision of building a knowledge-based society and a diverse digital economy that will cater to the needs of future generations and achieve social and economic well-being, Jassim bin Saif Al Sulaiti said.
Minister Al Sulaiti underlined that Qatar Post has all the strategic elements to achieve the ambition in developing the quality of postal services and the communication sector in general in line with Qatar Vision 2030.
He stressed the commitment to provide full support to Qatar Post to complete all the necessary requirements for transformation to the business system, to enhance the economy of the sector and increase the quality of services according to international standards.
Addressing the event Faleh Al Naemi, Qatar Post Chairman and Managing Director highlighted the importance of the organization's transformation process saying: 'Qatar Post's modernization process is under way at full speed and is impacting all levels of the organization. This journey has just begun, and we will continue to invest in order to build a sustainable postal sector. Modern life is nurturing the development of world-class products and services and is the pillar of our leadership in the postal sector. It is both a privilege and a responsibility for Qatar Post to build a connected society in Qatar and to a connect our Nation to the world. Today marks a new beginning for the postal services of Qatar.
The transformation of Qatar Post is based on three strategic priorities: To enhance service portfolio & customer experience; to build best-in class postal operations with automated postal equipment and modern IT systems; and to nurture organisational capabilities for employees by building an effective work environment.
'As Qatar is moving towards a knowledge-based society and a diversified economy as laid out in the National Vision 2030, Qatar Post is revolutionizing the postal industry by streamlining its operations, upgrading the postal network, expanding into new areas of growth, and diversifying the postal products and services while delivering a unique customer experience, said a statement issued by Qatar Post.
This modernization process is profoundly impacting the way Qatar Post is operating throughout the entire value chain of the postal services. Qatar Post's new identity reflects its core values of reliability, effectiveness, openness, modernity and excellence. Qatar Post is fully embracing the digital age and diversifying its product and services portfolio while investing in e-commerce and teaming up with key business partners both in Qatar and globally. Qatar Post recently boosted its Digital Mailrooms and expanded its Global Priority service to both retail and corporate in partnership with UPS network. Its e-commerce service CONNECTED was recently streamlined to reduce the cost of shipping for the benefits of customers. Earlier this year, the organization launched Home Delivery now available to all customers already registered with a P.O Box, a first in the history of postal services in Qatar.
In the months to come Qatar Post will be expanding its footprint in Qatar with the opening of new branches, kiosks and smart lockers as well as launching new offers for both retail and corporate customers. Following the signature of strategic partnerships with UPS, Turkish Post, Qatar Civil Aviation Authority, Aspire Zone and Al Meera, discussions are under way with new partners in Qatar and globally.
Qatar Post is transforming the way national postal services are delivered in Qatar. The ultimate goal of this holistic transformation is to deliver best-in-class postal services to each citizen's and each business' door step and to position Qatar Post as a leader in the country and on a global scale.
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