403
Sorry!!
Error! We're sorry, but the page you were looking for doesn't exist.
McDonald's tour: GCC social media influencers visit chicken suppliers
(MENAFN- Arab News) McDonald's in the GCC invited six social media influencers to Kuala Lumpur, Malaysia to visit its chicken suppliers in what is described as the first of its kind.
McDonald's in the GCC shared halal and processing practices with an engaged group from Saudi Arabia, the UAE, Kuwait, Bahrain and Qatar.
The objective of the trip was to show the farm to tray journey of chicken used by McDonald's highlighting halal practices, food procedures and safety and hygiene practices as part of its transparency initiative.
Mohammed Alireza, DGM, Reza Food Services Co., (McDonald's Western and Southern regions), commented: 'Since the launch of Your Right to Know campaign, the primary objective is to generate a transparent link between McDonald's and its customers. We have seen an extremely engaged audience who want to find out more about our brand and food. One of the most frequently asked questions received is around halal practices. I want to emphasize that the meats delivered in McDonald's are slaughtered and prepared according to principles of Shariah. In this regard, Zied Alswaida, a noted personality of Saudi Arabia, was invited to have him join in Kuala Lumpur to validate the halal and food procedures.'
The three-day tour included a visit to Huat Lai Primary Processing Plant to learn and see how meat is prepared according to strict halal procedures, followed by a visit to Keystone Malaysia Processing Plant, to see how chicken McNuggets are prepared and ending the trip with an open door kitchen tour at McDonald's Malaysia and lunch under the golden arches.
Alswaida said: 'I frankly have enjoyed this interesting trip, which was organized by Saudi McDonald's suppliers' farms and factories in Malaysia, escorted by famous social media influencers from various Arab Gulf countries. We have seen the advanced methods used in slaughtering, according to the Shariah rules.'
McDonald's in the GCC shared halal and processing practices with an engaged group from Saudi Arabia, the UAE, Kuwait, Bahrain and Qatar.
The objective of the trip was to show the farm to tray journey of chicken used by McDonald's highlighting halal practices, food procedures and safety and hygiene practices as part of its transparency initiative.
Mohammed Alireza, DGM, Reza Food Services Co., (McDonald's Western and Southern regions), commented: 'Since the launch of Your Right to Know campaign, the primary objective is to generate a transparent link between McDonald's and its customers. We have seen an extremely engaged audience who want to find out more about our brand and food. One of the most frequently asked questions received is around halal practices. I want to emphasize that the meats delivered in McDonald's are slaughtered and prepared according to principles of Shariah. In this regard, Zied Alswaida, a noted personality of Saudi Arabia, was invited to have him join in Kuala Lumpur to validate the halal and food procedures.'
The three-day tour included a visit to Huat Lai Primary Processing Plant to learn and see how meat is prepared according to strict halal procedures, followed by a visit to Keystone Malaysia Processing Plant, to see how chicken McNuggets are prepared and ending the trip with an open door kitchen tour at McDonald's Malaysia and lunch under the golden arches.
Alswaida said: 'I frankly have enjoyed this interesting trip, which was organized by Saudi McDonald's suppliers' farms and factories in Malaysia, escorted by famous social media influencers from various Arab Gulf countries. We have seen the advanced methods used in slaughtering, according to the Shariah rules.'
Comments
No comment