(MENAFNEditorial)
The continuation of the crisis has had an interesting effect on this category overall. Following global patterns of behaviour demand has increased stronger than the other categories which is impressive since this is a relatively big category in terms of value. The "lipstick effect" has many reasons for its occurrence but the most notable are to create illusions of a prestigious life and to attract wealthier partners.
Competitive Landscape
L'Oreal Balkan doo continued to lead with a 24% value market share in 2013. The popular brands of l'Oreal Paris and Maybelline hold top positions - Maybelline is the leader with a 13% market share. Overall l'Oreal Balkan has a well-established presence in Serbia and it has successfully adapted its marketing strategy to the local culture by observing patterns of consumption. Its success can also be contributed to its global reputation as the local population constantly pays attention to the latest global trends.
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Industry Prospects
Colour cosmetics is expected to see healthy growth in the forecast period. Interestingly this category is one of the few that is not strongly affected by economic downturns. As local sources state women in Serbia do not save on make-up and clothes and that habit is unlikely to change.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Serbia our research will save you time and money while empowering you to make informed profitable decisions.
The Colour Cosmetics in Serbia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Colour Cosmetics in Serbia?
* What are the major brands in Serbia?
* What are the key innovation trends in make up?
* What is the evolution of mass colour cosmetics versus their premium counterparts?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Product coverage: Eye Make-Up Facial Make-Up Lip Products Nail Products.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Report Table of Contents:
COLOUR COSMETICS IN SERBIA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2008-2013
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
Table 6 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
Table 7 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 8 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Aura Doo in Beauty and Personal Care (serbia)
Strategic Direction
Key Facts
Summary 1 Aura doo: Key Facts
Summary 2 Aura doo: Operational Indicators
Company Background
Production
Summary 3 Aura doo: Production Statistics 2013
Competitive Positioning
Summary 4 Aura doo: Competitive Position 2013
Dm-drogerie Markt Doo in Beauty and Personal Care (serbia)
Strategic Direction
Key Facts
Summary 5 dm-Drogerie Markt doo: Key Facts
Summary 6 dm-Drogerie Markt doo: Operational Indicators
Company Background
Chart 1 dm-Drogerie Markt doo: dm in Nis
Internet Strategy
Private Label
Summary 7 dm-Drogerie Markt doo: Private Label Portfolio
Competitive Positioning
Summary 8 dm-Drogerie Markt doo: Competitive Position 2013
Executive Summary
Lack of Stronger Economic Growth Prevents Higher Demand
Acceptance of New Launches Among the Younger Population
the Fight for Every Customer Continues
the Inception of Internet Retailing To Shape the Future
Colour Cosmetics As A Defiant Category
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 9 Research Sources
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