(MENAFN Press) Qatar Tourism Authority (QTA) is leading the largest ever Qatari delegation of officials and representatives of government authorities and major hotels and top destination management companies in Qatar at this year's International Tourism Bourse (ITB) Berlin, the biggest European travel trade show, held from 5 to 9 March and expected to attract more than 10,000 exhibitors from 180 countries and more than 170,000 senior travel professionals, government officials and international media to discover the latest industry opinion and trends at ITB Berlin
Lead by QTA, a new state-of-the-art Qatar Pavilion featuring design and features to showcase the best of Qatar and position Qatar as the world's new destination and as a central hub in the region for business, leisure, culture, education and sport. QTA will focus on holding buyer meetings and interacting with counterparts in the German and European tourism industry during their stay to raise interest in Qatar as a destination for business and leisure travel
Mr Rashed Al Qurese, Marketing Director of QTA, said "This is a sophisticated market with discerning travelers actively seeking new and different vacation experiences. We are seeing a very encouraging growth in interest from the German market and are confident that Qatar has what it takes to meet and exceed the expectations of visitors from this part of the world.
QTA will represent and promote Qatar to the German and European market by focusing on buyers from the incentive, luxury travel and leisure sectors, among them associations, conferences organizers, incentive planners and large group travel organizers. Already known as a progressive business hub, Qatar is well poitioned to take advantage of the MICE market in the Middle East, offering state-of-the-art venues with a harmonious blend of upscale leisure and cultural attractions.
"The tourism industry in Qatar has witnessed rapid growth and development with the most recent being the launch of the National Tourism Sector Strategy 2030 which aims to position Qatar on the international tourism map as a world class hub with deep cultural roots. Our participation at the biggest European travel trade show will allow us to showcase the country's ambitious tourism industry and unique offerings. " added, Al Qurese
At this year's Europe's largest travel tradeshow, Qatar is represented by Ministry of Culture, Heritage and Arts, Qatar Museums Authority (QMA), The Diplomatic Club, Katara Hospitality, The Torch Doha, Grand Hyatt Doha, InterContinental Doha, Souq Waqif Boutique Hotels, The St. Regis Doha, Renaissance Doha City Center Hotel, Retaj Hotels and Hospitality, Doha Marriot Hotel, Sharq Village and Spa, The Ritz-Carlton Doha, Sealine Beach resort, Sheraton Doha Resort and Convention Hotel, Qatar International Adventures, Arabian Adventures Qatar, Gulf Adventures, Regency Holidays, and Discover Qatar (Qatar Airways Holidays),
With continental Europe a key export market for tourism, QTA is aiming to replicate its success with business and sports tourism in other fields such as leisure, urban (entertainment and shopping) and sun and beach tourism. International events like the ITB Berlin and the opening of international offices in UK and France, and the soon to open German office provide an ideal platform for Qatar to meet tourism decision makers from around the world and reach its target markets