(MENAFN - Khaleej Times) The Traffic Department at Dubai Police Headquarters has signed a memorandum of understanding (MoU) with Union Coop, the largest cooperative in the UAE.
Under the MoU, Union Coop will become a diamond sponsor for the White Points Program with a sum of Dh150,000.
Khalid Humaid bin Diban Al Falasi, CEO of Union Coop, said: "With this initiative, we seek to motivate and encourage drivers to abide by traffic rules and regulations. This stems from our belief in the importance of social responsibility programs, which we are keen to show by providing material support for the security sector in Dubai. Union Coop seeks to spread awareness to protect lives and reduce accidents rates and traffic violations."
For his part, Brigadier Saif Muhair Al Mazroui, Director of Traffic Department at Dubai Police, praised the efforts of Union Coop in sponsoring the White Points Program. He also stressed the importance of developing these programs by increasing and diversifying prizes and incentives. This aims to encourage drivers to abide by traffic regulations and laws. Ultimately, this helps achieving the highest level of traffic safety and establishing an accident-free society with no violations.