(MENAFN - Muscat Daily) Muscat- Eshraqa, Khimji Ramdas Social Development Arm, has been making a difference in the lives of Omani people since its inception as a dedicated CSR entity devoted to the society and the community.
Its initiatives have steadily been gaining reach and impact with the organisation's growing social media presence. Eshraqa has a combined following of nearly 3,000 followers who are involved in community services spread across its Facebook, Twitter and Instagram accounts since they were launched in March this year.
Nailesh Khimji, director, Khimji Ramdas, said, 'In this digital age, social media plays a critical role in creating awareness, enabling dialogue and engaging the community in activities that initiate a positive change. We have been able to facilitate all of this through our social media pages for Eshraqa. Our Facebook, Twitter and Instagram pages help convey a greater impact for our strong social message and, indeed, the very philosophy of Eshraqa, which is to enrich lives by creating sustainable and self-reliant communities. Our social media pages highlight the core values that embody Eshraqa and that underpin its three key pillars of Education, Health and Community Well-being. Fans and followers gain better insight into our endeavours in these three key focus areas through regular interactions.'
He added that while the main objective of Eshraqa is to support and improve the lives of local communities, the CSR outfit also aspires to enrich lives and improve public infrastructure and medical healthcare facilities. It does so by working closely with government sectors and social-work organisations to implement plans for change and progress.
Khimji said, 'We are proud of the support we have provided to the Omani community in sectors like health, education and community wellbeing. It is our way of giving back to the community that has played a major role in the company's achievements since its inception and contributed to its growth over the years.
'Social responsibility in the group is a genuine value that we embrace and impart across all levels of management and staff; the achievements and successes we have attained through our CSR initiatives have left a positive impression on the society.'
Eshraqa's three key pillars of Education (Eshraqa Learns); Health (Eshraqa Heals) and Community Well-being (Eshraqa Cares) are part of its social welfare focus under which it has accomplished massive initiatives.
Eshraqa's vision is to build the nation's talent pool by enhancing knowledge, skills and capabilities.