(MENAFN - Morocco World News)
Rabat - Casablanca will host the city's first ever Shopping Festival between July 5 and 16, with the aim of boosting the local economy.
Using the slogan "Shop in Casablanca", this festival will provide Moroccans with a new shopping experience.
This event is organized by Casablanca's Local Development Firm (SDL), whose objective is to increase the attractiveness of the city. To do this, SDL propose events and festivals to attract local, national and international visitors.
The shopping festival also aims to raise awareness of Moroccan brands at both national and international levels. Consequently, Moroccan shopping centers including Morocco Mall, Anfa Place, Tachfien Center and Alpha 55 will all take part.
"Through this first edition, dedicated to clothing and accessories, the shopping festival will also be an opportunity for Casablanca people as well as foreign visitors to discover the city from a different angle," announced Casa-Events and Animation Society (CEA).
The company aspires to make the event an annual festival.
Hotel Sofitel will hold the festival's press conferences as well as masterclasses in cooperation with fashion schools, according to Moroccan media platform, L'Economiste.