Morocco to Take Part in 'Micam Shoevent'

9/1/2016 1:21:19 AM

(MENAFN- Morocco World News) Morocco will take part in the 82nd edition of the MICAM, a key event in the footwear industry world-wide, to be held in Milan on Sep 3-6, Morocco's trade promotion agency (Maroc Export) said.

Morocco's participation in the event will help promote the kingdom's leather products, explore business opportunities and establish various partnerships, the source added.

The leather industry is considered as an attractive pole for foreign direct investment and also one of the most dynamic sectors of the industrial fabric in Morocco. The sector achieves a turnover of 4.7 billion dirhams and employs over 21,000 people.

More than 1,400 enterprises will attend Micam Shoevent, which attracts a lot of interest among dealers.

According to organizers, the 2016 MICAM is more fashionable and glamorous than ever. The spring/summer 2017 collection will be eclectic: a mix of urban grit and romantic folk creating unique looks contaminated by the exotic flavour of the many different cultures of the world's biggest cities.

The event is held twice a year in Milan, the fashion capital, in the modern and functional fair grounds of Rho Fiera. In Spring and Autumn, a sneak-preview of the autumn/winter collections and those for spring/summer of the following year are presented.

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