(MENAFN Editorial) Hungama partners with Global Indian Music Academy Awards for 2nd consecutive year
The partnership also entails exclusive content from the GiMA Fan Park property
Mumbai, 31st May, 2016: Hungama, Indias first and largest digital entertainment destination, has partnered with The 6th Gionee Colors Gima Awards Co Powered By Hungama & Renault Global Indian Music Academy (GiMA) Awards once again, marking their second consecutive association. The awards, aimed at recognizing emerging musical talent across genres, has partnered with Hungama to promote artists across the digital medium. Hungama will also exclusively simulcast the awards function on its video app Hungama Play, on June 5, 2016 at 12.30 pm, while being telecast on Colors.
Once again, GiMA has included a digital music award category this year titled Most Streamed Song of the Year powered by Hungama. The award recognizes the most popular track streamed across Hungamas digital platforms. This year, Hungamas Founder and CEO, Mr. Neeraj Roy along with Mr. Amitabh Bachchan also paid tribute to Late Shri Aadesh Shrivastava, the talented musician who lost his battle with cancer in 2015, and recognized his contribution towards Indian music.
Hungama has also partnered with GiMA Awards for a new and exciting property created around music called the GiMA Fan Park, a unique and first of its kind event held simultaneously with the GiMA Awards. The GiMA Fan Park was conceptualized to take music aficionados through a memorable journey as they enjoyed some of the best performances in a concert setup, thereby creating an unforgettable experience with some of the best artists of the Indian music industry. Fans were enthralled to see performances by some of their favorite musicians like Shweta Pandit, Kanika Kapoor, Amaal Malik, Arjun Kanungo and many more, while seeing glimpses of the GiMA awards function as well.
Speaking on the association, Siddhartha Roy, CEO, Hungama.com said, We are glad to partner with Global Indian Music Academy (GiMA) Awards once again. Both, Hungama and GiMA firmly believe that music transcends borders, genres and languages. With our second consecutive association, we have raised the bar further by acquiring exclusive content form the GiMA Fan Park, which is a first of its kind property that runs alongside the actual awards function. We feel honored to provide a platform to help recognize emerging musical talents. We are excited to bring the GiMA experience to our over 65mn users, as this year we will simulcast the GiMA awards on Hungama Play, further emphasizing on the emerging importance of digital platforms in todays day and age.
While speaking further on Hungamas second year collaborating with GiMA, Mr. Sabbas Joseph, Director, Wizcraft International said, The 6th Gionee Colors GiMA Awards has established itself as a prestigious ceremony that celebrates great music as well as honors some of the most talented faces in the industry. The simulcast is a great way to reach out to a gamut of audiences that can gain from GiMA through one of the most recognized digital medium, Hungama Play. It is a unique way to draw in more digitally savvy viewers and hope the association continues every year.
Hungama is Indias largest digital media entertainment company and runs the most successful services across music, movies, video and games catering to the worlds fastest growing mobile market, India and South Asians in over 70 countries worldwide. Hungama has served mobile entertainment to over 300 million consumers over the past 10 years. Hungama Music offers subscribers an array of music and music video across languages and genres for streaming and downloads with its unique gamification layer. Hungama Play is Indias largest movie platform and has over 8000 Bollywood, Hollywood and Indian Regional Movies available in both HD and SD. With over 65 million monthly users, the Hungama service is accessible across all connected devices including, Mobile, Tablets, PC, DTH and Smart TVs. Hungama also owns and runs the largest Bollywood news portal, BollywoodHungama.com and the largest platform for Independent Artists, ArtistAloud.
The Global Indian Music Academy Awards (GiMA) Awards, an initiative by Wizcraft International Entertainment Pvt. Ltd, was started in 2010 to give the Music industry a unified platform to celebrate and honor talent across various genres in Indian music, giving them the same importance and recognition. GiMA is a unique initiative in Indian music with a vision to honour artistic achievement, technical proficiency and overall excellence in Indian music. GiMA is partnered by IMI, T-Series, MCAI, SAI and other key constituents of the music industry. For more information on the Global Indian Music Academy Awards, please visit www.gima.co.in