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Orange launches its largest Developer Challenge in France Africa and the Middle East and releases its SMS




(MENAFN Editorial) LONDON United-Kingdom July 2 2015/African Press Organization (APO)/ --

 Orange to announce its largest international developer challenge to date - across 13 countries – to support local start-ups and drive innovation in Africa and the Middle East

 Orange is the first operator in AMEA to expose its SMS API – Orange SMS Web Service – in Cameroon Congo Guinea Niger Senegal for the first time

To coincide with the release of its SMS APIs in five new countries (Cameroon Congo Guinea Niger Senegal) Orange (http://www.orange.com) is launching today its largest international developer challenge to date - across 13 countries - aiming to spur and nurture the creation of unique and local services for Africa and the Middle East from the growing entrepreneurial base developing in these countries.

Logo: http://www.photos.apo-opa.com/plog-content/images/apo/logos/orange-logo.jpg

Photo: http://www.photos.apo-opa.com/index.php?level=picture&id=2268 (Marc Rennard senior executive vice president Africa and the Middle East Orange)

The Orange AMEA Developer Challenge 2015

The Orange AMEA Developer Challenge 2015 is launching to start-ups from Egypt Tunisia Jordan Ivory Coast Senegal Mali Niger Congo Guinea Bissau Guinea Cameroon and Botswana. Orange is also inviting submissions from France in this year's challenge given the unique insight French start-ups can bring to the design and development of new services for users in Africa and the Middle East.

Submissions for the Orange AMEA Developer Challenge 2015 will be open from 3 August to 15 September 2015. 10 start-ups from each country will be selected to compete until the end of October. Orange will make a trio of APIs available (SMS USSD and Director Operator Billing) on a test platform. Each of the participating 13 countries will identify and reward one winning project with one global winner awarded a 10 thousand euros (10000.00€) prize to be announced in November 2015.

Over 90 developers from four African countries participated in last year's 2014 challenge resulting in a range of new services being launched including the winning project mLouma a start-up from Senegal who developed a portal for m-agriculture to connect buyers and sellers. Using Orange APIs mLouma created a USSD and SMS version of their portal and were able to start charging customers after integrating the Orange Carrier Billing API.

Orange is the first operator in AMEA to release its SMS API – Orange SMS Web Service – in Cameroon Congo Guinea Niger and Senegal

Through the Orange Partner developer website (www.orangepartner.com) enterprising start-ups from Cameroon Congo Guinea Niger and Senegal will be able in the course of this summer to directly access and use the Orange SMS API for the first time. SMS A2P (Application to Person) is a fast growing business in the region and through the Orange SMS Web Service designed by the Group's Technocentre & Orange Labs start-ups will be able to rapidly develop new SMS-based services and benefit from a special range of SMS volume discounts and tariffs offered by Orange.

To view a video about the Orange SMS Web Service click here: http://www.apo.af/7qca0h.

Start-ups like Sycelim currently accelerated by Orange Fab have already benefited from getting access to the Orange SMS Web Service which was launched in the Ivory Coast on 9 April (https://www.orangepartner.com/SMS-CI-API ). Sycelim has developed an e-health service for professionals allowing their customers to search for a specific doctor by type and location and also receive health tips by SMS.

'Over 100 million of our customers are in Africa and the Middle East. With data usage and familiarity with smartphone services growing day by day the region is ripe for innovation and we want to be a part of the process that makes a positive and meaningful impact on the lives of Africans' commented Marc Rennard senior executive vice president Africa and the Middle East Orange. 'The two initiatives we are launching today are designed to nurture ideas generation and support local talent. Opening up Orange assets to these entrepreneurs are essential to help them innovate and succeed.'

Distributed by APO (African Press Organization) on behalf of Orange.

Press contacts: orangegroup.pressoffice@orange.com / service.presse@orange.com

Emma Ralphson emma.ralphson@orange.com +44 7746 515 781

Vanessa Clarke vanessa.clarke@orange.com +44 7818 848 848

About Orange

Orange (http://www.orange.com) is one of the world's leading telecommunications operators with sales of 39 billion euros in 2014 and 155000 employees worldwide at 31 March 2015 including 98000 employees in France. Present in 29 countries the Group has a total customer base of 247 million customers worldwide at 31 March 2015 including 188 million mobile customers and 16 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business Services. In March 2015 the Group presented its new strategic plan 'Essentials2020' which places customers' needs at the heart of its strategy with the aim of allowing them to benefit fully from th+44 7746 515 781e digital universe and the power of its new generation networks.

Orange is listed on the NYSE Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).

For more information on the internet and on your mobile: www.orange.com www.orange-business.com www.livetv.orange.com or to follow us on Twitter: @orangegrouppr.

Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.


Orange launches its largest Developer Challenge in France Africa and the Middle East and releases its SMS

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