Given the decrease in the prices of wipes across the board manufacturers had more room for using price as a marketing instrument. There were a growing number of price-based promotions bundle packs discounts and economy packs among others which were all aimed at attracting consumers’ attention to the fact that wipes had become more affordable in 2014.
Violeta led wipes with a 47% value share in 2014 followed by the international players Beiersdorf and Johnson & Johnson with respective value shares of 11% and 8%. Unlike the international competition Violeta’s prices are more appealing to the average consumer in Bosnia-Herzegovina which along with availability is the key to its success.
Wipes recorded one of the highest growth rates within hygiene during the review period appealing to consumers’ growing awareness of the benefits of convenience. The consumer base for wipes does not have much room for growth over the forecast period as wipes is a fairly mature category.
Full Report Details at
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Bosnia-Herzegovina our research will save you time and money while empowering you to make informed profitable decisions.
The Wipes in Bosnia-Herzegovina market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wipes in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
WIPES IN BOSNIA-HERZEGOVINA
LIST OF CONTENTS AND TABLES
Table 1 Retail Sales of Wipes by Category: Value 2009-2014
Table 2 Retail Sales of Wipes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Wipes: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Wipes: % Value 2011-2014
Table 5 Forecast Retail Sales of Wipes by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2014-2019
Violeta Doo in Tissue and Hygiene (bosnia-herzegovina)
Summary 1 Violeta doo: Key Facts
Summary 2 Violeta doo: Competitive Position 2014
Growth Driven by Staples
Prices Drive Value Growth
Successful Strategies of Domestic Players
Modern Formats Grow
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Summary 3 Research Sources
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts we provide quick and easy access to the best competitive intelligence available. Our unbiased expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)
PRBuzz.com is a press release distribution service that distributes press releases to online news sites and blogs to help customers with search engine optimization and create buzz about their web site, news or business.