(MENAFN - Emirates News Agency (WAM)) The 7th World Franchise Forum and Expo in Dubai has created additional space at the venue to accommodate higher demand from franchise brands, an indication of the growing interest in franchising in the Middle East.
The World Franchise Forum and Expo, organised by World Franchise Associates (WFA), will be held on April 14th and 15th at the Grosvenor House Hotel, Dubai Marina.
The opportunities for investors to meet franchisors within a comprehensive programme of in-depth seminars and workshops make this particular event a 'must attend' for those serious about franchising, according to Kit Brinkley, WFA's Director of Events.
A key focus of the event will be a segment entitled, "Inspiring Women in Franchising" (IWIF), headed by Mona Ataya, Founder of retail empire, Mumzworld.
Other VIP speakers include Tim Kanaly of Bakers Square, USA, Richard Bergfors of MAX Burger, Sweden, Steve Grover of Steak'n'Shake, USA, Harish Babla from Global Masters, Singapore, Fayez Al Nusari of Mandilicious, UAE and Gabriela Asquith from MO4 Network, UAE.
Abdul Samad Al Qurashi, the renowned Saudi producer of Arabian perfumes, has confirmed support as a platinum sponsor.
According to Kit Brinkley, another new sponsor this year will be Flip Out from Australia, while Steak'n'Shake (USA) has confirmed its support for all WFA events to build on their extraordinary success in the Middle East.
Sary Hamway, Director of World Franchise Associates, commented, "The new format of our in-depth franchise seminars, workshops and presentations offers unbeatable value for delegates as well as franchisors. It's the perfect platform to do business."