- Create, direct, and monitor all marketing projects and programs.
- Create and contribute to the formulation of menafn.com’s corporate and product image and branding [e.g., positioning].
- Create and develop product advertising, promotions and collateral material and assure that all product-marketing activities are consistent with our branding strategy.
- Work closely with Product Development to create a product road map based on market and customer needs analysis.
- Coordinate an e-commerce marketing strategy.
- Up-to-date awareness of successful marketing programs and partnerships between major financial services firms both online and offline.
- In-depth, leading-edge understanding of marketing strategies and tools.
- Solid understanding of the various requirements for creating an advertisement and commerce presence on the Web.