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Marketing VP
1/1/2015
Create, direct, and monitor all marketing projects and programs.
Create and contribute to the formulation of menafn.com’s corporate and product image and branding [e.g., positioning].
Create and develop product advertising, promotions and collateral material and assure that all product-marketing activities are consistent with our branding strategy.
Work closely with Product Development to create a product road map based on market and customer needs analysis.
Coordinate an e-commerce marketing strategy.
Key competencies
Up-to-date awareness of successful marketing programs and partnerships between major financial services firms both online and offline.
In-depth, leading-edge understanding of marketing strategies and tools.
Solid understanding of the various requirements for creating an advertisement and commerce presence on the Web.
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