UAE- Mission possible: Awareness campaigns target to end suicides

(MENAFN- Khaleej Times) One of the newest anti-suicide awareness drives targeting the Indian community in the UAE has been named Mission Zero Suicide, aptly depicting the ultimate wish of the tens of thousands of community members who are concerned about the increasing number of suicides by their compatriots. Despite the recent setbacks they have encountered, Indian associations, organisations and missions are going ahead with intensified campaigns to prevent suicides among their compatriots in the UAE. The spate of suicide cases in the recent months, including that of an anti-suicide crusader, had jolted the awareness campaigns being conducted by various Indian groups. In spite of all that, more and more anti-suicide initiatives are being taken up by the community. And the focus now is on awareness about financial discipline that would help people avoid getting trapped in debts or to tide over financial troubles, two reasons that have been mainly attributed to the recent suicide cases of many Indians. The Mission Zero Suicide (MZS) campaign is also focusing on the same while discouraging the Indian expats from taking the extreme step that many of their fellow compatriots have resorted to in this country where they flew in with dreams to build their lives better. What makes the campaign different is that it is also collecting pledges from individuals to ensure that those who listen to the valuable messages of the campaign are committed to support the cause. The campaign has been launched in public interest by UAE Exchange as part of its Corporate Social Responsibility programme. Promoth Manghat, vice-president for global operations, UAE Exchange, said that a dedicated team from the firm is spearheading the campaign. They are trying to reach out to the maximum number of Indian expatriates, especially those hailing from Kerala since a high number of those who ended their lives belong to the south Indian state. For this, Manghat said the team is conducting the awareness sessions in labour accommodations, Indian associations and socio-cultural and welfare groups. Retail Marketing Manager of UAE Exchange Vinod Nambiar said signatures of more than 50,000 people including some celebrities have been collected during the first four weeks of the campaign. The campaign has already garnered the support of celebrities like Malayalam actors Mohanlal and Dileep, carnatic musician and music director Dakshinamoorthy, member of Indian parliament P. Rajeev etc during their UAE visits. Though the campaign is mainly targeting the Indian community, it has received the support of the Pakistan and Sri Lankan consulates as well.

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