8th Annual Rural Marketing: The Dramatic Shift

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8th Annual Rural Marketing: The Dramatic Shift

Why You Should Attend
8th Annual Rural Marketing: The Dramatic Shift
The newly elected Prime Minister is moving with a dream of building a better India. Prime Minister, Narendra Modi, launched his government's mega scheme 'Pradhan Mantri Jan Dhan Yojana’, declaring that it was aimed at eradicating financial untouchability by providing bank accounts to the poor. On the inaugural day, a record of 1.5 million bank accounts were opened across the country, the largest such exercise on a single day possibly anywhere in the world. Therefore, this conference will be unique because it will cover financial inclusions in the rural markets. Rural consumers are now closer than ever and getting involved in the Indian Economy. There is going to be a huge amount of data available on the rural markets to boost market penetration as well.
As you are aware, telecommunications have spread widely in the rural market and contribute a big chunk to the business. There is an exponential growth in the usage of mobile phones and internet penetration in the rural market. Telco companies are offering really cheap and affordable rates for internet plans. Access to the internet is no longer an issue anymore and rural consumers have started purchasing via E-Commerce and M-Commerce. There are alternative ways to reach the rural markets with the internet and technology making its way to the rural areas.
This 8th Annual Rural Marketing: The Dramatic Shift conference is a platform that is going to bring experts from the respective industries to share their ideas and expertise. Roundtables that will engage in depth discussions and a half day workshop will increase revenue whilst reaching out to the rural consumers by demonstrating India’s potential outlook through alternative and modern ways to make your way into the future of India.

Key Topics
A Face Lift: Exploring Multiple Channels of Advertising
Two Tongues: Bridging the Rural Divide through Social Media
Financial Inclusion: India’s Way Forward
The Connected Consumer – From Internet to Engagement: The Digital Life of the Connected Consumer
Consumer Insight, Market Insight and Data Mining
Previous Attendees Include
ACC; Accenture Strategy; Amararaja Batteries; Ambuja Cements; Asian Paints; Atul Auto; Bajaj Electricals; Ban Labs; Bata; Berger Paints; Bio Veda Action Research; Colgate Palmolive; Coromandel; Dabur; Department of Posts; DMAi; Frisco; Godrej Consumer Products; Greenlight Planet; HDFC Life; Hindustan Unilever; IMI Mobile; ITC; Jaina Mobiles; JCB; JK Lakshmi Cement; Kirloskar Brothers; Kirloskar Oil Engines; Mahindra Holidays & Resorts; Maliban; Mapro; Marico; Mitticool; Nath Biogene; New Holland Fiat; Nissan; Orient Cement; Parle; PepsiCo; Welingkar Institute of Management; PT XL Axiata; Rallis; Ruchi Soya Industries; S Narendrakumar & Co.; SGS Detergents; Sproxil; Srei Sahaj E-Village; Stellapps Technologies; Tata Global Beverages; Titan; UltraTech Cement; Usha; Viacom18; Vritti Solutions

Location:

Venue to be confirmed, Mumbai, India

Country:

India

Start Date:

May 14, 2015

End Date:

May 15, 2015

Organizer:

N/A

Sectors:

Business & Finance
Telecom & Tech