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Strategic Communications for Banks and Financial Institutions

 

Why You Should Attend
Strategic Communications for Banks and Financial Institutions
The marcus evans Strategic Communications for Banks and Financial Institutions Conference will bring together leading Corporate Communications and Public Relations professionals in the banking and finance industry to discuss the implementation of dynamic approaches for creating a clear and effective communication strategy that represents the institution’s intended image.
This two-day conference will feature many case studies and panel discussions by leading practitioners from across the industry all working to attain a more strategic role for Corporate Communications within their respective institution. Participants will gain actionable takeaways for the creation of a robust communication strategy that will build credibility while simultaneously improving return on investment.
The delegation will be afforded the opportunity to engage with speakers and peers alike in a classroom-style that facilitates a high-level of interaction and information sharing. Seating for this conference is limited to maintain an intimate educational environment.

Key Topics
Implement a continued communications skills development curriculum to align both advocates and stakeholders with the organization's established tone
Establish a corporate brand that is built around the core principles of the institution and maintained through the cultivation of lasting relationships with consumers
Influence a cross-functional, integrated approach to Corporate Communications to promote greater organizational alignment
Quantify communication activities to more effectively demonstrate return on investment and impact to reputational management
Increase credibility through the creation of a more robust Corporate Responsibility program

 


Location:
 New York, NY, United States of America
Country:
  United States
Start Date:
 Mar 11, 2015
End Date:
 Mar 12, 2015
Organizer:
 N/A
Sectors:
 Business & Finance
 
** To register please Click Here


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