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Real Time Reputation Management and Crisis Communication

 

The management of corporate reputation is facing unprecedented challenges. Driven by higher than ever expectations of accountabilities, integrity and increasingly vocal consumers, corporate behavior is being scrutinized like never before. Mainstream and social media are being used in more sophisticated ways to draw attention to issues. Furthermore, your reputation is now global. What is said today in Singapore can impact sales tomorrow in Sydney. Having long believed they were largely in control of their reputations, many organisations feel they are losing the control manage their reputation and influence public behavior.
Corporate Communication is a powerful management tool if approached with strategic integrity, alignment and focus. Communication is the only vehicle that allows the audience to understand the vision and direction of a company. Developing and implementing an extensive and intensive strategy can ensure businesses continue to strive under all conditions, be it a crisis or not.

 


Location:
 Venue to be confirmed, Melbourne, Australia
Country:
  Australia
Start Date:
 Oct 23, 2014
End Date:
 Oct 24, 2014
Organizer:
 N/A
Sectors:
 Business & Finance
 
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