(MENAFN- Muscat Daily) Muscat- Oman Post has become the first public postal entity in the Middle East to launch a new delivery service app called Ersal. For this Oman Post has collaborated with Fetchr, a Dubai-based delivery-business and consumer technology company.

It is the first of its kind joint venture, in which the app will enable delivery services based on one's mobile location. 'We're thrilled to be collaborating with Fetchr, and be the pioneers in this region and offer our citizens and residents the latest and best in technology and delivery service,' said Abdulmalik al Balushi, CEO, Oman Post in a statement.

The Ersal venture is part of Fetchr's bid to tackle delivery challenges in emerging markets, where streets often lack a formal address. The delivery app uses one's mobile phone as his/her postal address. Business deliveries can be scheduled with a simple tap on the app by booking delivery time slot. Customers can download the app and pinpoint their location on a Google map, allowing Fetchr drivers to rely on GPS to deliver packages.

'It's all about having the logistics company being able to find the customers. We're changing that paradigm, making sure it's the job of the logistics company to find you and eliminate the need to stay home for six hours waiting for a delivery,' said Idriss al Rifai, CEO, Fetchr. Fetchr said it currently has presence in Jordan, Egypt, the UAE, Saudi Arabia and Bahrain and plans to soon launch its operations in Kuwait and Pakistan.

MENAFN2410201701410000ID1095986184