The Moroccan Antiquated Television
Date
6/25/2016 10:24:55 AM
(MENAFN- Morocco World News) Some years ago, the late Larbi Messari, journalist, newspaper editor and former minister of communication told the press that Moroccans were ''audio-visual migrants'' because they spend most of their time watching foreign television, especially since the advent of the digital era.
This behavior clearly denotes the Moroccan public''s weariness towards its national channels that do not meet its television expectations. They prefer to seek quality elsewhere. And by so doing, totally ignore the national media landscape. Today, people''s distaste hasn''t changed. Worse, viewers find that national channels are not only unprofessional, but they, also, blatantly insult their intelligence and do not bring them any added value either in the entertainment, information or education. Arrival of 2M In the mid-80s of the last century, when there was only one channel in the Moroccan media landscape, monotonous and rather propagandistic in character, the government created a private fee-paying channel cloned on the model of France''s Canal+: 2M. Just like its French counterpart, it was broadcasting entertainment programs, documentaries and films in encrypted format. Besides it, also, offered unencrypted programming including talk shows, using bold political tone, especially at a time when Morocco was still in the throes of the era of bloody repression of political opponents of Hassan II''s regime, known as: ''Years of Lead.'' 2M widely-appreciated comedy
The talk shows, in question, had a high rate of viewing and were followed with great diligence by common people especially in big cities, as 2M''s signal was not available in many regions of the country. But, unfortunately, because of the narrowness of the Moroccan market, in terms of paid subscriptions, this channel soon went bankrupt and fell under the control of the Moroccan state to become, with time, yet another monotonous, insipid and bland TV state channel. Consequently, 2M quickly lost its avant-garde identity it acquired while being a paying channel and became public like RTM (Radio Television Marocaine), with the unscripted mission to stupefy the Moroccan viewers with anesthetic programs , shows, series and multitude of Egyptian , Lebanese , Mexican and Turkish soap operas, as well as, singing and dancing shows and endless newscasts. Moroccans, feeling insulted, turned to watching videotapes they rented, for almost nothing, from video clubs that sprouted everywhere like mushrooms. This was an unexpected opportunity for Moroccan viewers to flee the systematic dull and unimaginative two national TV channels. 2M TV station logo
However, in the 90s of the last century a technological breakthrough brought unexpected relief through satellite television. Desperate, Moroccans deprived themselves from their national couscous meal, initially, to use its dish to receive the signal of entertaining and varied French TV stations. Then, one day, came about the satellite TV and Moroccans migrated happily to it, for good. Few years later, this migration became final with the arrival of digital technology and the Internet with its wide choice. It was a big relief for Moroccan people hungry for quality TV programs and quality news and news analysis. Moulting without renewal nor rebirth In the beginning of the third millennium, a huge transformation happened within Moroccan television. The big change started giving hope to people that Moroccan TV would eventually become citizen-sensitive, responsible and respectful. But unfortunately, none of this occurred. RTM became SNRT, a TV company, then a bouquet of channels were created: a cultural channel, a sports channel, a religious channel, and local and international channels. But in the end, all these channels were only dismal clones of the former boring RTM, which is now calling itself al-Oula, meaning the first channel. For some viewers, it can only claim the first rank or place in stupidity and absurdity. It turned out later that this change of RTM into SNRT, as expected, was no more than a legal transformation with no qualitative corollary, whatsoever. In the end, the creation of the SNRT and a bunch of channels did change neither the program content nor the television policy of this state-owned media. It is no more than what it was in the past, a propaganda tool totally gagged by the establishment and entrusted with promoting subliminal self-censorship, blatantly. Blames What do people blame SNRT for? The blames are multiple from viewers, TV critics and external / internal journalists. Program content shows a certain lack of professionalism, realism and truth: News broadcasting: News casting is endless and without any substance. Information broadcasting never obeys to the importance and relevance of the event. It follows a formal classification of activities and events according to the importance of the person concerned: royal, prince-related, ministerial, economic, social, regional, sports and weather. News of utmost or great importance rarely make it to the beginning of the newscast contrary to what happens in western TVs where royal or presidential info goes to the end of news broadcasting if it is of ceremonial importance only. Moroccan television never calls on experts, analysts, specialists and university professors to dissect information and analyze it thoroughly, but, instead, it is always asking ministers or other officials to give tasteless descriptions of meetings, conferences or official openings, and these happily waffle endlessly, irritating viewers beyond belief. Talk-shows: There are very few talk shows in SNRT''s programs. Those that exist do not have any audio-visual value because producers and presenters usually invite their acquaintances, relatives or friends. So, consequently, the content remains poor and uninteresting. To avoid any political overflow, talk-shows are all taped in advance, and only a handful are performed live, and their participants are carefully handpicked. Musical programs: These evening musical programs of singing, dancing and total relaxation abound. Although they are expensive, they do not require much intellectual effort. They are about inviting a bunch of musicians, singers and folk groups, one or two comedians and one or two celebrities who are interviewed by a presenter and or male/female presenter duo. They sing and dance, and that''s it. These programs are aired on Friday, Saturday and holiday evenings. They are entertainment programs that numb one feelings and sense of existence and discernment greatly. Musical evening on 2M
TV movies: They are generally of good quality and texture and deal with social problems of everyday life of ordinary people, but they are rare. Documentary films: They are generally good and well appreciated by the general public because of their educational content. A case in point is the excellent documentary of the discovery of Morocco entitled “amoudou.” Magazines: TV magazines, without any exception, all adopt the same format: two so- called experts are invited to the studio to discuss a given subject related to politics, society, economics, education, religion, etc. The producers will interview few people in the street, a common practice referred to as radio trotoir to introduce some variety. But, all in all, these magazines never deal with the sticky national issues and if they ever do, it is in a superficial manner. Thus, these programs are mostly hollow and far from the required quality. Moroccan TV journalists excel in sweet talk and cajolery, using a jargon and cliches that viewers reject and regard as a flagrant insult to their intelligence and moral integrity. Some of these are as follows: Morocco is the most beautiful country in the world;
Morocco is an exception in the Arab world;
Moroccan democracy;
All is well and perfect in Morocco ( goulou l3am zin );
Morocco is experiencing exceptional growth and stability like no other country in the Arab world, etc. All the views presented by the channel, either in their external productions, newscasts, aim to praise the establishment and the government and participants are encouraged, indirectly, to make use of honeyed feelings and congratulating language and tone. Something that infuriates the ordinary viewer who endures daily corruption, nepotism, bureaucracy, unemployment, inequality and poverty and he is duly wondering where is the beautiful and generous Morocco portrayed in the national TV located. Unfortunately, national television is very far from reality, it seems to be living in the shackles of a lie, an endless lie, where constructive criticism is banished, and where different perspective is limited. Consequently, the unpopularity of Moroccan television is, undoubtedly, the result of its permanent lie, its insulting behavior and its glaring lack of civility. Al-Oula TV station logo