Hair care in Cameroon increased in current value terms by 7% during 2014. This positive performance can be attributed to the increased endorsement of hair care brands by African American celebrities which are driving demand for products that promise to make black hair easier to manage. Increasing purchasing power among working women is also making this goal more attainable. A significant proportion of the female urban population is highly exposed to western culture through magazines and cable...
Euromonitor International's Hair Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
Product coverage:2-in-1 Products Colourants Conditioners Hair Loss Treatments Perms and Relaxants Salon Hair Care Shampoos Styling Agents.
Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
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* Use five-year forecasts to assess how the market is predicted to develop.
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Report Table of Contents:
HAIR CARE IN CAMEROON
LIST OF CONTENTS AND TABLES
Table 1 Sales of Hair Care by Category: Value 2009-2014
Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
Table 6 LBN Brand Shares of Hair Care: % Value 2011-2014
Table 7 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
Table 8 Forecast Sales of Hair Care by Category: Value 2014-2019
Table 9 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
Table 10 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Increased Advertising Targets Growing Urban Population and Maintains Growth
Increased Western Influence Leads To Lifestyle Changes
Domestic Players Gain Footing on the Market
Store-based Retailers Maintain Their Performance in Beauty and Personal Care
A Growing Economy and Population Will Drive Demand During the Forecast Period
Table 11 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 18 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
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