(MENAFNEditorial)
Bar soap although declining in importance and forfeiting part of its sales to liquid soap is still resilient as one of the two main bath and shower formats. Its sales outperform liquid soap significantly despite the other formats slowly advancing. Even the main new product launch was in bar soap - b-Safe by Saponia dd. It seems that the pricing (bar soap is cheaper than liquid soap) is more important than the convenience offered by liquid soap.
Euromonitor International's Bath and Shower in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product coverage: Bar Soap Bath Additives Body Wash/Shower Gel Intimate Hygiene Liquid Soap Talcum Powder.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
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* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Report Table of Contents:
BATH AND SHOWER IN CROATIA
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2009-2014
Table 2 Sales of Bath and Shower by Category: % Value Growth 2009-2014
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Bath and Shower: % Value 2010-2014
Table 5 LBN Brand Shares of Bath and Shower: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2011-2014
Table 7 Forecast Sales of Bath and Shower by Category: Value 2014-2019
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Dm-drogerie Markt Doo in Beauty and Personal Care (croatia)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt doo: Key Facts
Summary 2 dm-Drogerie Markt doo: Operational Indicators
Company Background
Chart 1 dm-Drogerie Markt doo: dm in Rijeka
Internet Strategy
Private Label
Summary 3 dm-Drogerie Markt doo: Private Label Portfolio
Competitive Positioning
Summary 4 dm-Drogerie Markt doo: Competitive Position 2014
Henkel Croatia Doo in Beauty and Personal Care (croatia)
Strategic Direction
Key Facts
Summary 5 Henkel Croatia doo: Key Facts
Summary 6 Henkel Croatia doo: Operational Indicators
Competitive Positioning
Summary 7 Henkel Croatia doo: Competitive Position 2014
Saponia Dd in Beauty and Personal Care (croatia)
Strategic Direction
Key Facts
Summary 8 Saponia dd: Key Facts
Summary 9 Saponia: Operational Indicators
Competitive Positioning
Summary 10 Saponia dd: Competitive Position 2014
Executive Summary
Humble Growth Marks A Year Without Much News
Companies Focus on Keeping Their Sales Intact
It's Pretty Tight at the Top
Technology Helps in Seeking New Product Formats
Not Much To Look Forward To
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 11 Research Sources
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