Cotton wool/buds/pads products in Nigeria benefited from increased usage for a variety of personal uses by consumers who enjoyed higher disposable incomes and who were becoming more health conscious. Its use extended beyond first aid to be used for cosmetic care as ear cleaners nail cleaners and face cleaners as well as for baby care. The category also benefited from the increase in the baby population as much of its use was for baby care. Nevertheless the category continued to record one of the lowest value growth rates in retail tissue and hygiene due to the continued use of substitutes for the health and cosmetic cleaning needs among much of the population.
Surprisingly a relatively unknown company in Nigeria Morning Star led the cotton wool/buds/pads category in 2014 with a 32% value share. Whilst Johnson’s Baby from Johnson & Johnson was the best known brand name it suffered from higher pricing and less stable visibility and distribution whilst Morning Star ensured wide visibility and competitive pricing for its Baby Cherie brand. Its brands were available in basically all retail channels for the category ranging from supermarkets/hypermarkets to open markets independent small grocers and chemists/pharmacies.
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Cotton wool/buds/pads is expected to record a value CAGR of 2% at constant 2014 prices over the forecast period. Growth will likely be driven by the continued switch among Nigerian consumers from cleaning substitutes such as tissue paper to the task-specific products of cotton wool/buds/pads as increased availability of products in stores growing urbanisation and its attendant sophistication and more emphasis on baby care lead to increased demand.
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The Cotton Wool/Buds/Pads in Nigeria market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
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Report Table of Contents:
COTTON WOOL/BUDS/PADS IN NIGERIA
LIST OF CONTENTS AND TABLES
Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
Table 5 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019
Aycee Ltd in Tissue and Hygiene (nigeria)
Summary 1 Aycee Ltd: Key Facts
Summary 2 Aycee Ltd: Competitive Position 2014
Tissue and Hygiene Is Not Yet Mature and Has Strong Growth Potential
Tissue and Hygiene Growth Is Strong in 2014 Driven by Urbanisation
Domestic Manufacturers Perform Well in Tissue and Hygiene
Modern Retail Channels Grow Although Traditional Channels Continue To Lead
Strong Growth Expected Over the Forecast Period
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Summary 3 Research Sources
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