Private label products further strengthened their position in 2014. The fact that the number of beauty specialist retailers is low in Finland favoured large retailers’ position in sales of cotton wool/buds/pads. Although maturing new added-value launches helped private label products to gain share. New products included launches such as S Group’s Rainbow cotton buds packaged in a smaller presentation suitable for use when travelling. In addition economic instability affected consumers’ purchasing decisions. Private label products such as Rainbow by S Group and Pirkka by Kesko Oyj were considered good value with high standards. The fact that Pirkka for example offered fair trade cotton products contributed to the good image of private label products. In a category where branded labels did not offer any specific added value or more advanced products private label demand was stable in good times and increased with the slumping economy.
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Domestic private label player S Group led cotton wool/buds/pads accounting for 33% of value sales in 2014. This was a share one point higher than in 2013 thanks to the launch of a smaller cotton bud pack in the spring of 2014. The company had two private label ranges – Rainbow and X-Tra – which accounted for retail value shares of 26% and 7% respectively in 2014.
The cotton wool/buds/pads category is expected to grow by a modest 1% in constant value terms over the forecast period. Both maturity and private label competition will affect value growth. In addition the first years of the forecast period will remain economically unstable further constraining growth possibilities. There are also an increasing number of products that can be utilised interchangeably available in categories such as wipes. This is especially true in the case of cotton pads and cotton wool. When the economy improves consumers are likely to more often opt for convenient make-up removal wipes. Other popular innovative products cannibalising sales of cotton pads is express nail polish removal which makes use of cotton pads redundant.
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The Cotton Wool/Buds/Pads in Finland market research report includes:
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Partial Table of Contents:
COTTON WOOL/BUDS/PADS IN FINLAND
LIST OF CONTENTS AND TABLES
Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2008-2013
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2008-2013
Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2008-2013
Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2009-2013
Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2013
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2013-2018
Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2013-2018
Delipap Oy in Tissue and Hygiene (finland)
Summary 1 Delipap Oy: Key Facts
Summary 2 Delipap Oy: Operational Indicators
Summary 3 Delipap Oy: Competitive Position 2014
Kesko Oyj in Tissue and Hygiene (finland)
Summary 4 Kesko Oyj: Key Facts
Summary 5 Kesko Oyj: Operational Indicators
Summary 6 Kesko Oyj: Competitive Position 2014
SCA Hygiene Products Oy Ab in Tissue and Hygiene (finland)
Summary 7 SCA Hygiene Products Oy Ab: Key Facts
Summary 8 SCA Hygiene Products Oy Ab: Operational Indicators
Summary 9 SCA Hygiene Products Oy Ab: Competitive Position 2014
Economic Downturn Affects Areas of Tissue and Hygiene Differently
Design Launches Boost Sales When Manufacturers Cut on Innovative Launches
Large International Players Strong But Domestic Sales Have Potential
Grocery Retailing Dominates - Discounters Hypermarkets and Online Grow Fastest
Sales of Premium Products Grow But Only Towards the End of Forecast Period
Key Trends and Developments
Sluggish Economic Performance Constrains Tissue and Hygiene Growth
Design Becomes A Key Driver of Added-value Products
Private Label Penetration Already High Future Economic Growth Will Challenge Share
Table 8 Birth Rates 2008-2013
Table 9 Infant Population 2008-2013
Full Table of Contents is available at:
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