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Aloft Abu Dhabi presents the "Fatboy Room"  Join our daily free Newsletter

MENAFN Press - 25/05/2011

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Aloft Abu Dhabi
Aloft Abu Dhabi, the only lifestyle hotel in the capital, introduces its new room the Fatboy room! True to the Aloft style of amusing and playful, Aloft Abu Dhabi has redesigned some of its rooms to be filled with fun and quirky Fatboy gimmicks like oversized bean bags and "Edison the Grand" jumbo lamps to replace common pieces and giving the room an even cooler touch, presenting guests with a new meaning to "urban cool."

Extending the liveliness of the new Fatboy rooms' concept, Aloft Abu Dhabi has designed four different key card layouts exclusive to the Fatboy rooms and has decided to make staying in any of the rooms even more enticing. Work, play, and stay in a Fatboy room and collect all four key card designs to win a free stay in a Fatboy suite!

Stephan Vanden Auweele, General Manager of Aloft Abu Dhabi commented on the new Fatboy room saying: " Aloft Abu Dhabi is all about having fun and enjoying life and the new Fatboy room is just another way to characterize the Aloft spirit. Today's savvy, design-conscious consumers understand that great style can be both accessible and affordable and Aloft Abu Dhabi is all about making its' guests' experience next-generation, seamless and accessible".

A vision of W Hotels, Aloft Hotels offer atmospheric public spaces designed to draw guests from their hotel rooms to socialize and make acquaintances. Guests can read the paper, work on their laptops using free Wi-Fi or play a game of pool. Aloft gives guests urban flair, convenience and a vibrant social atmosphere. The Aloft brand is one of the fastest growing hotel brands in the world. Aloft Abu Dhabi, which opened in October 2009, was the first Aloft Hotel to open in the Middle East.

About Aloft
Created to shake up the staid, traditional select service segment of the hotel industry, Aloft delivers urban-influenced, open and vibrant design and a social guest experience at an affordable price point. In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft is shaking up the industry for the next generation of traveler. Starwood recognized opportunity in the select serve market for reinvention and innovation and selected world renowned design and architecture firm Rockwell Group to collaborate on the new hotel concept. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. Aloft hotels are wired for the future and an aggressive growth plan is in place with close to 50 properties set to open by the end of this year from Baltimore and Dallas to Beijing and everywhere in between. www.alofthotels.com


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