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Winning in sport and business - Roger Federer to spill beans on how to get ahead  Join our daily free Newsletter

MENAFN Press - 04/02/2009

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There is a small difference between winning in sport and winning in business, according to the world renowned tennis seed and ambassador for Swiss ‘brand’, Jura, Roger Federer. Federer is set to make an appearance in Dubai at an exclusive event ‘Meet and Greet’ by Jura and share his tips on what it takes to stay on top
There is a small difference between winning in sport and winning in business, according to the thirteen-time Grand Slam winner Roger Federer. Roger has the unique distinction of holding the World No. 1 rank for a record 237 consecutive weeks. He is also the ambassador for Swiss brand, Jura, a pioneer in the field of automatic coffee machines.

Federer is set to make an appearance in Dubai at an exclusive event Meet and Greet by Jura. Federer will take part in a panel discussion and share his tips on what it takes to stay on top, even when the going gets tough. The event is set for February 19 2009 at Dubais One & Only Royal Mirage Hotel.

Edward Charnaud, Head of Global Marketing and Sales for Jura, will also join the panel. He agreed that similar strategies can be deployed to ensure that one stays ahead both in a competitive market and in sports: The parallels between excelling at sport and excelling in business are many.

However, I have noticed that there are five key characteristics that distinguish winners from losers. These are: narrowing the odds, maintaining a positive mental attitude, looking for continuous improvement, playing to ones strengths and, last but not least, humility.

According to Markus Hacker, General Manager of Coffema International, Juras exclusive distributor in the UAE, the event is a part of Juras international series - Meet and Greet with Roger Federer.

He said that similar events in Paris and Shanghai have received tremendous success and he believes that it is set to create much excitement here in Dubai.

Meanwhile, Eric Berchtold, Area Manager for JURA confirmed that the event marks the first public premier of Juras Signature line coffee machines : The Signature line represents Juras high-end, fully automatic speciality coffee machines featuring handmade surface finishes with natural materials, designed to meet the exacting demands of a customer who is in constantly in search of the ultra-special.

About Jura
Since 1931, the Swiss company JURA Elektroapparate AG has been developing innovative high-end household appliances.As a pioneer in the field of automatic espresso/coffee machines JURA has been a main contributor to the household appliance sector since the middle of the 1980s. Now, the company uses its experience and know-how for the development of semi-professional appliances for the office and foodservice sector.The traditional Swiss brand has now become a global player. The main office of the company is located in Niederbuchsiten, Switzerland. JURA has branches in Germany, Austria, Spain, Netherlands, Australia, UK, Singapore and USA. In other parts of the world, the company sells through exclusive Distributors.


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