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MENAFN Press - 16/09/2008

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(MENAFN Press) Wife, mother, daughter - these are the roles typically associated with Women. In today's society however the role and influence of women goes much further. Women today play a critical and intrinsic role throughout Kuwaiti society, both at home and across the business community.

Now, NBK - the leading bank in Kuwait and the highest rated bank in the Middle East - is proud to be the first bank in the State of Kuwait to launch a Banking package tailored exclusively for women. Laki, the name given to this new package, is set to be unveiled on 17th September at the Villa Moda in Al-Manshar mall.

Explaining the concept behind the package, Ebtihaj Al Roomi, NBK Marketing Manager stated, "NBK wanted to create something unique for Women in Kuwait. Something which helps to support the way Women in Kuwait live and work, and which recognizes the value and importance of Women in our society." She added, "Recognition for Women is now being realized in Kuwait, and NBK is especially pleased to be at the forefront of this important development in our society."

As an integral part of the Laki Package, NBK offers the Laki branded Titanium MasterCard - only for NBK Ladies, and exclusive to NBK in Kuwait. In combination with the specially designed Laki ATM card, the Laki package provides a unique range of features and benefits designed to save time & money whilst helping to enhance the life style of today's woman. Examples include concierge, valet parking and car registration services - each providing convenience and saving precious time in a busy schedule; worthwhile discounts at a wide range of well known brands across Kuwait - brands carefully selected for their appeal to women; and life style events exclusively for Laki women (by invitiation only) will be an on going feature of the Laki program. Amongst a wide range of relevant topics, upcoming events will span everything from career development, to the latest in fashion through to health and fitness.

NBK's Laki program will be featured on the Yabeela TV show from 16th September for the remainder of Ramadan, plus a special Laki launch event will be held at Villa Moda, Al-Manshar on September 17th.


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