NDTV to launch TV channel in UAE 

(MENAFN) The Executive Chairperson at NDTV, which runs a bouquet of news and entertainment television channels in India, said that the company plans to establish a local television channel in the, Gulf News reported.

He said in an interview that NDTV is in talks with potential local partners and their local UAE channel could eventually be based either in Dubai or Abu Dhabi.

Separately, he said due to India's economic growth in recent years, its media industry has been on a spectacular growth path.

He said though it doesn't cost much to start a TV channel in India these days, it's difficult to commercially sustain the channel in a rapidly expanding local market if its credibility remains low with the viewers and the advertisers.

He added that in India experience has shown that channels must have more local content in order to have a greater share of the viewership and advertising revenue.