(MENAFN Press) Elephant seals equipped with antennas on their heads to map the oceans; satellitesbeing used to targetmosquitoes; an SMS system preventing the sale of counterfeit medicines in Ghana;smartphones that can predict you're going to get depressed;credit cards that know two years before you do that you're headed toward divorce;pills that transmit information directly from your body to your physician.
These and other stories are being told through "The Human Face of Big Data," the latest groundbreaking, globally crowdsourced initiative from Rick Smolan, the creator of the "Day in the Life" series. The project, made possible throughprimary sponsorship fromEMC (NYSE:EMC), is based on the premise that the real-time visualization of data collected by satellites, and by billions of sensors, RFID tags, and GPS-enabled cameras and smartphones around the world, is enabling humanity to sense, measure, understand and affect aspects of our existence in ways our ancestors could never have imagined in their wildest dreams.
The multifaceted project kicks off on September 25 with an eight-day "Measure Our World" event inviting people around the world to share and compare their lives in real time through an innovative smartphone app. The project also includes "Mission Control" events in New York, Singapore and London; "Data Detectives," a global student initia-tive being conducted in conjunction with the TEDorganization; a stunning large-format book featuring more than 200 photographs, essays from noted writers and infographics; an iPad app; and a documentary.
Rick Smolan, creator of the groundbreaking "Day in the Life" series and other globally crowdsourced projects, Against All Odds Productions
"My goal with thisproject is to spark a global conversation about Big Data, about its po-tential if used wisely and the danger if we aren't very careful. Big Data represents an ex-traordinary knowledge revolution that's sweeping, almost invisibly, through business, academia, government, health care and everyday life. And, like all new tools, it carries the potential for unintended consequences. But if we are careful and wise, in the not too distant future this new set of technologies may have an impact on humanity as great as those of language and art."
Jeremy Burton, executive vice president, Product Operations and Marketing, EMC
"Big Data began in computer labs with a handful of elite scientists. Soon, everyone from grade school students to grandmothers, and all points in between, will awake to the trans-formational impact that Big Data will have on the way we all live, govern, work and play. The Human Face of Big Data is the most engaging and captivating attempt we've ever seen to truly tap into, and put a human face on, the societal impact of Big Data. I'm con-fident that this project will have a lasting and meaningful impact."
The Human Face of Big Dataproject elements include the following:
A Visual Record of Big Data in Action
In March 2012, Rick Smolan and Jennifer Erwitt dispatched more than 100 photogra-phers, editors and writers in every corner of the globe to explore the world of Big Data and to determine if it truly does, as many in the field claim, represent a never before seen toolset for humanity, helping us address the biggest challenges facing our species.
From September 25 through October 2, people around the world will be invited to "measure our world" viaThe Human Face of Big Dataapp (free and available on iOS and Android in five languages). The app will engage people in a series of activities using the sensors in their phones, as well as enable them to compare their responses to thought-provoking questions with others around the globe. Participants will be able to map their daily path, share objects and rituals that bring them luck, get a glimpse into the one spe-cial thing that others want to experience during their lifetime and discover hidden secrets about their world. Participants will also be able to find their "data doppelganger."
The "Mission Control" Experience
On October 2, representatives of media organizations will be invited to Mission Con-trolevents in New York City, London and Singapore, where data collected from partici-pants will be analyzed, visualized and interpreted. Expertsand innovators in the Big Data arena will share examples of their work in an interactive "Big Data Lab." A live webcast will allow people around the world to watch the events as the day unfolds.
"Big Data Detectives," in Association with TEDYouth, Will Engage Students
On November 8, students around the world in grades 6“12 and their teachers will engage in a series of data-collection activities to measure, analyze and map their worlds through the Data Detectives initiative. These activities will connect thousands of students and al-low them to compare their opinions, thoughts, concerns and beliefs through exciting data visualizations and graphics.
The Human Face of Big DataLarge-Format Illustrated Book
On November 20, The Human Face of Big Data book will beunveiled and will be deliv-ered on the same day to 10,000 of the world's most influential people, including world leaders, Fortune 500 CEOs, and Nobel laureatesacross 30 countries. The book will fea-ture a fascinatingarray of more than 200 photographs, compelling essays from noted writersand dramatic infographics from renowned designer Nigel Holmes. The book will also be available for sale online and through major booksellers.
In 2013, The Human Face of Big Data documentarywill be released.