(MENAFN - Arab News) GE Lighting will underscore its commitment to green lighting and its advanced energy efficient lighting solutions at Light Middle East, the region's premier trade exhibition for lighting design and technology.
This was announced by organizer, Epoc Messe Frankfurt, who termed GE Lighting's continued support and participation as validation of the exhibition's pre-eminent position as a regional business facilitator.
GE Lighting's participation at the exhibition will include a prominent display of their latest energy efficient product lines.
GE is also key participant in the Light Insight Arabia Conference being organized on the sidelines of the exhibition.
The event will take place from October 1 to 3.
"GE Lighting's participation at Light Middle East marks our commitment to promote energy-efficient lighting systems and thus support the ongoing infrastructure development in the region to create sustainable urban spaces," said George Bou Mitri, general manager, GE Lighting, Middle East, Africa and Turkey.
"Events like these which bring together a cross section of the wider lighting community are ideal platforms to underscore the need to adapt green lighting solutions."
Ahmed Pauwels, CEO of organizer Epoc Messe Frankfurt, said: "GE's presence at Light Middle East with their emphasis on sustainable lighting solutions reinforces our efforts to bring the latest developments and industry best practices to the region."
Phil Marshall, CEO, Europe, Middle East and Africa for GE Lighting, will deliver the opening address at the Light Insight Arabia Conference.
The conference features leading experts in the field of lighting design and technology from around the world, sharing their views on key issues affecting the industry.
Simon Fisher, general manager, Commercial Office, GE Lighting EMEA, and Diederik Stoppelaar, Global Outdoor Leader, GE Lighting will also present technology case studies at the conference.
GE is headline sponsor of the trade exhibition as well as the Light Insight Arabia Conference.