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MENAFN Press - 04/07/2012

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(MENAFN Press) Cass Business School Dubai students recently met with prominent Chinese business leaders during a weeklong International Study Tour in Beijing and Shanghai as part of their Executive MBA (EMBA) programme.

Led by DrGianvitoLanzolla, Professor of Strategy at Cass Business School in London, the study tour was an opportunity for Cass students tolearn first-hand about the dynamic Chinese business environment via an intensive array of lectures and discussionswith leading business representatives fromacross a wide range of industrial sectors.

The six-day tourtook in meetings with senior representatives fromHaitong Securities; the British Chamber of Commerce Shanghai; Ogilvy & Mather; Zhongzi Law Office; Beijing Global Strategy Consulting; Booz & Company; 3M; Siemens; CISCO; Arup; JWT; Motorola; Baidu; novo nordisk; and Intel.

"The International Study Tour offers students both a unique learning experience and a fantastic opportunity to network with local business leaders," saidEhsanRazavizadeh, Director, MENA, Cass Business School, part of City University London. "As China has emerged as an economic superpower, evolving from the 'factory of the world' to the 'market of the world,' its links with the Middle East have become ever stronger.

Ultimately, these links are built on personal relationships, and the Cass International Study Tour is anexceptional opportunity for future leaders of the Middle East business community to build their network of contacts in Asia."

According to a participant, Rami Al Thaqafi, an EMBA student, who is also Director - Private Banking at Emirates NBD: "The Cass International Study Tour offers deep insights into the Chinese business landscape, from the many high growth business opportunities through to the reasons why some international businesses fail when they try and operate in the country.

It was clear from our many meetings with the country's business community that while relations between China and the Middle East are now well established, the opportunities for entrepreneurs from our region in Asia remain enormous."


About Sir John Cass Business Sc
Cass Business School delivers innovative, relevant and forward-looking education, consultancy and research. Located in the heart of one of the world's leading financial centres, Cass is the business s

 






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