(MENAFN - The Peninsula) Zara reopens its doors at Landmark Mall in Doha recently, showcasing Zara's revamped architecture and interior design scheme.
The store has more than 1,420 square meters of retail space on two floors, almost double the retail space compared to the previous one. The new store will be featuring Women's, Men's and Kids' collections with numerous fitting rooms to guarantee a positive shopping experience.
Every Zara store is an individual project, tailored to the characteristics of the site it occupies and the environment in which it operates. Zara's customers will find the new revamped store image, with display areas and furnishings designed to convey a sense of simplicity and elegance. Zara customers can expect a customized range of apparel for women, men and kids where the latest trends in garments and fabrics, most appropriate for the season, are always present. It offers a uniquely southern hemisphere collection which is constantly updated by delivering new merchandise to stores twice weekly.
Zara collection: The new spring/summer 2012 collection is blooming with pastels. Fresh, delicate and romantic colours mixed with a range of sorbet tones. The underlying idea and inspiration come from the retro looks of the 1950s and 1960s, updated for today in soft, feminine and sophisticated designs and tailoring. Very light tweeds, fluid silks, diaphanous chiffons, rich and sumptuous fabrics paired.
The new spring/summer 2012 for men takes its inspiration from the sophisticated man who cares about the must-have colours of the moment and the latest trends. The lines focus on soft shades in classic and touches of bright colours in trend collections. Floral and scarf prints are front and centre this season, while fabrics are adapted to suit men's comfort and sophistication in materials such as linen and silks.
The Kids range features blends and layers for today's ever-more-sophisticated children who aspire to dress like grown-ups. The colour palette focuses on natural base palette with splash of blues. Denim collection combined with bright colours.