(MENAFN - Arab News) Reichle & De-Massari, (R&M), the Swiss-structured cabling specialist has confirmed its focus on the Saudi market, seeing tremendous potential in the Kingdom and as a result has added sales and technical staff to its Saudi workforce.
R&M's increased Saudi presence is in line with its philosophy of better serving its customer base by being close to them on the ground.
The company already possesses a successful track record in the Kingdom, having completed several notable cabling projects in recent years such as providing a new end-to-end state of the art network cabling infrastructure to a leading government health care facility of national importance.
Jean-Pierre Labry, executive vice president, R&M Middle East and Africa, commented: "The Saudi market is our near-term strategic focus due to the tremendous demand potential we see here. This is across several industry verticals such as health, finance, telecom/public networks, and real estate. Our increased staff will enable us to be more proactive and responsive to customers and market needs."
R&M will also participate in the upcoming GITEX Saudi Arabia 2012 to unveil its latest breakthrough copper and fiber solutions.
This is the second consecutive year R&M is participating in the Kingdom's most prominent information technology (IT) event.
R&M's innovative modular end to end copper and fiber solutions are a good fit for the type of large scale infrastructure projects now being undertaken in Saudi Arabia. Large scale projects can also "go green" starting from their network infrastructure by installing R&M's energy and space efficient cabling solutions that are manufactured in a green facility.
Manzoor Ali, managing director, R&M Saudi, said: "We're looking forward to exhibiting our broad range of modular cabling solutions, our data center solutions and FTTx solutions in this upcoming GITEX Saudi Arabia. Also we will demonstrate to customers how they can be customized for specific Saudi market requirements. With our efficiently designed copper and fiber range, network planners are also able to implement their green building requirements beginning with the cabling."
To speed product delivery to its customers and the region, R&M inaugurated its Middle East and Africa supply chain hub at its regional office headquarters early last year.
This type of first level supply chain support is only the second in the world after R&M's hub in Singapore.
R&M maintains local offices in Saudi Arabia, Egypt, Jordan, Qatar and the UAE, providing more than 5,500 modular copper and fiber solutions for data center/structured cabling as well as telecom/FTTx/utilities.