(MENAFN - Arab News) Royal Philips Electronics announced its participation as a gold sponsor and a keynote speaker during the Arab Future Cities summit, which is taking place in Doha on April 23 and 24.
The summit will gather leaders, mayors, government officials, major construction companies, and city development experts to share insights and best practices on how to implement a sustainable future for the cities of tomorrow.
During the event, Philips will present 'Intelligent cities: Achieving energy efficiency and sustainability'.
The session will cover how a dynamic, intelligent lighting solution can easily optimize road and street lighting in terms of live-ability, energy efficiency and operational cost reduction.
"The dynamics of city streets, roads and highways constantly change due to traffic, accidents, and seasonal weather," says Paolo Cervini, general manager of Philips Lighting Middle East and Turkey.
"Philips Lighting has been illuminating streets for almost a century, so we're well aware of the changing needs, challenges and possibilities in outdoor lighting".
"Today, municipalities are faced with low budgets, high maintenance outlays, growing pressure to increase sustainability, and quickly changing trends - such as the move towards smart grids. In response, we've developed Philips' complete solution: IntelligentCity", he adds.
Philips IntelligentCity is one of the latest, state-of-the-art road and street lighting innovation, where different technologies from the lighting fixtures to intelligent controls are integrated to create a complete system that offers ultimate management in lighting outdoor traffic areas.
It turns the static lighting into a dynamic solution that can respond to the changing situations and happenings on the streets and highways.
For example, automatically adjusting the lighting on specific corners, streets or stretches of a highway to maximize safety, atmosphere or energy efficiency as needed.
Philips sustainable outdoor innovations can save up to 70 percent of the energy consumed by current street lighting, without compromising on performance, ensuring they remain fully compliant with current norms and regulations in place for street lighting.