(MENAFN - Emirates News Agency (WAM)) Etisalat, the leading telecommunications company with operations in 17 markets across Africa, the Middle East and Asia has selected Jasper Wireless, the leading connected devices platform for machine-to-machine (M2M) and consumer electronics, during the MWC 2012 to wirelessly connect machine-to-machine (M2M) and consumer electronics devices across Etisalat's mobile network properties.
Etisalat will use the Jasper Wireless platform to accelerate market entry of new categories of connected devices on its network and profitably connect and manage a range of embedded wireless devices. Jasper Wireless' ability extends to a variety of M2M connections and supports Etisalat's work in vertical markets such as construction and infrastructure, retail, and oil and gas.
Commenting on this partnership: - Mr. Essa Al Haddad chief commercial officer Etisalat group said "Etisalat is at the forefront of using advanced technologies and net networks that change people lives. He went on to highlight the new study from Machina Research that finds that M2M connections will grow from one billion in 2010 to 12 billion in 2020, of which 2.3 billion will be wireless wide area network connections. Mobile network operators can expect to take EUR40 billion of the EUR714 billion M2M market in 2020.
Al Haddad added "for us the Jasper Wireless platform is about more than just M2M, it's about opening up new markets and creating new opportunities for our customers.
"Markets such as the Middle East present massive opportunities for mobile operators connecting industrial and consumer electronic devices," said Cindy Patterson, executive vice president, worldwide sales, Jasper Wireless. "The freedom from a legacy fixed network, the geographical expanses that need to be covered and the constant striving to innovate and compete make it ripe for wireless M2M services. The Jasper Wireless platform will enable Etisalat to quickly and profitably deploy connected devices at scale, maintain the flexibility to react to the fast developing M2M market and all while enjoying the lowest total cost of operations." As consumer electronics and M2M devices come to market with embedded connectivity, market success depends on finding the right business models to reach disparate population segments.
"Jasper Wireless has developed the applications and services that support highly flexible business models as well as the automation of operational processes, including custom device provisioning, instant activation, real-time diagnostic tools and detailed billing and usage reports, ensuring a superior out-of-box end-user experience.