(MENAFN Press) Globally-Recognized Programmes Offer Unique Insight into Singapore's Success Story;
Saudi Firm Excited by Possibilities for Co-Creation of 'Regionally Relevant' Corporate Training Programmes
Dubai, UAE and Jeddah, Kingdom of Saudi Arabia
Singapore Tourism Board (STB) is hoping that stronger links between Singapore and the Middle East's academic and business communities will continue to fuel the country's thriving education and vocational training offerings.
Already, Singapore is home to universities attracting globally-recognized executive education and training programmes.
What is new is the country's focus on 'co-creating' regionally relevant programmes for participants from around the world, most notably, the Middle East.
"Drawing on our variety of world-renowned training institutions, vibrant business community, excellence in systems and processes “ not to mention an indefatigable work ethic “ we are able to offer unique insights into how business success can be achieved in a sustainable, scalable and profitable manner that is entirely relevant to the Middle East's future aspirations for innovative economic diversification," said Dubai-based Mohammed Hafez Marican, Area Director, Middle East and Africa, Singapore Tourism Board.
Boasting a winning combination of global perspective, academic rigour, and a vibrant cosmopolitan East-meets-West learning environment, Singapore is fast emerging as a professional learning nexus for the international community, offering courses ranging from foundation to postgraduate and executive level at both public and private institutions.
As a leading business hub providing market access and trade flows to Asia Pacific and the world at large, the country is regarded as a perfect springboard to better understand the idiosyncrasies and opportunities of emerging Asian economies, as well as identify and develop business leaders and mangers for the future.
Widely acclaimed for its thought-leadership and innovation, Singapore is buoyed by unique strengths in knowledge-based industries such as banking and finance, biomedical sciences, energy, ICT, media, as well as transport and security.
The National University Singapore (NUS) is a striking example of Singapore's extraordinary educational clout, and is proving increasingly attractive to inquiring minds from the Middle East.
Ranked number 28 in the world by the Financial Times, and accommodating 24,000 undergraduate and 7,000 graduate students from 100 countries, NUS encompasses the expertise of 16 world-class faculty partners, including Duke, Massachusetts Institute of Technology (MIT) and Cornell, with courses ranging from medicine and architecture to music and IT.
Beyond the academic realm, Singapore is also gaining a formidable reputation for its corporate training credentials.
A vivid case in point took place in December last year, when the Wisaal Development Centre in Jeddah teamed up with leading Singaporean training provider National Trade Union Congress (NTUC) Learning Hub to create a bespoke middle management programme entitled the 'Singapore Transformational Journey'.
The immersive experience saw 15 promising middle management staff from the Saudi Arabian family-owned company Binzagr group take part in three distinct programmes - communication skills, workplace effectiveness, and success through work and ethics “ all brought to life through Singaporean case studies and field trips.
"By drawing from Singapore's success formula, we hope to share in its universal elements and ponder ways of applying its principles in ways that are relevant and meaningful to the culture of our world," said Dr. Ghazi Binzagr, President Wisaal Development Centre, Jeddah.
"The possibilities to co-create meaningful enrichment programmes with educational institutions in Singapore for professionals and executives in the Arab World are hugely exciting."
