(MENAFN - Arab News) Nissan Middle East has raised the flag on all-new Nissan Sunny, the completely revised tenth generation of its highest volume-selling model in the GCC region.
This key competitor in the highly competitive C-segment market breaks new ground for entry-level compact sedans and proves you don't have to sacrifice style for affordability, interior roominess for a smaller footprint, or drivability for high mpg. In short, the exciting all-new Sunny boasts even more innovative design features to further broaden its appeal.
"Nissan leads C-segment sales across the GCC region and with the introduction of all-new Nissan Sunny we hope to strengthen that position," said Syed Ahmed, GM, Marketing Nissan Middle East. "Its look, quality feel, performance and standard equipment present an exceptionally high standard for a vehicle in this class which we expect to attract buyers from a broader audience than its predecessor."
Underlining Sunny's popularity in the region, the six GCC flags were displayed on 10 units in a symbolic gesture of the Sunny reaching across the GCC and involving all countries together. Named 'Nissan Sunny GCC Heritage Drive,' the campaign also highlights the long heritage of the Sunny with a drive, which starts in Dubai and will reach all the regions.
The new car's exterior design is a departure from most current compact sedans, offering a refreshing design character that is both sophisticated and highly aerodynamic. The designers gave the exterior shape a strong sense of volume, with a wide shoulder width and a smooth silhouette.
In front, Sunny features Nissan's new signature sedan grille design and jewel-like headlights. The front-end blends smoothly into the cabin, which offers flowing curves, while design elements such as the shape of the trunk-lid help give the new Sunny excellent aerodynamics, including a low coefficient of drag of just 0.31.
