2012 Resolutions: New Study Says Canadians Will Not Be Slave to theScale
TORONTO, ONTARIO, Dec 19, 2011 (Menafn - MARKETWIRE via COMTEX) --As the new year approaches, almost 70 per cent of Canadians areplanning 2012 resolutions and, according to the Kellogg's SpecialK(i) If Scales Could Talk Survey, continuous self improvement (20 percent), exercise (16 per cent) and eating right (13 per cent) top thelist. The survey also revealed that this year Canadians will not beslave to the scale as they embark on their resolutions.
Instead of focusing on a number presented by the scale, 94 per centof Canadians say what's more important is how their clothes fit,feeling satisfied with their appearance and having the energy andstrength to perform everyday tasks. Tasks like carrying groceries,playing with their kids, running for the bus and taking the stairs.It seems that Canadians focus on the positives they have to gain fromlooking and feeling their best.
"This year we're seeing a different take on resolutions," says SusanWright, Life Coach and Special K Ambassador. "The biggest insight isthat Canadians have a great attitude about their health and fitnessresolutions. Having realistic expectations is critical to achieving aresolution."
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Canadian Survey Says:
68% are making a resolution
55% of those who made a resolution for 2011 didn't achieve it
40% blame lack of discipline
57% were on a scale in the last month
28% if scale could talk it would say "hold the fries / sweets"
46% have work to do in their health / fitness
94% say that the number on the scale is not as important as other indicators
Number one resolution: Continuous self improvement
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If Scales Could Talk: "Hold the Fries"
Interestingly, when asked what the scale would say if it could talkto them, Canadians' number one answer was "hold the fries / sweets"(28 per cent). More than one-in-ten (12 per cent) think their scalewould tell them, "ouch you're killing me." This may help explain whythe majority of Canadians haven't stepped on a scale in a while.Fifty seven per cent said the last time they stepped on the scale wasin the past month or more with five per cent among them unable torecall the last time. When it came to how Canadians feel about theirhealth and fitness level, almost half of Canadians (46 per cent) saidthey either had some work to do (33 per cent); that they need a fulllifestyle revamp (9 per cent) or their doctor has advised them toimprove (4 per cent).
"Canadians who made resolutions last year tipped the scales with themajority (55 per cent) stating they did not achieve it. Theyattributed it to lack of discipline (40 per cent), lack of motivation(23 per cent) or caving in to their cravings (13 per cent).Surprisingly, more men (16 per cent) than women (9 per cent) saidcravings got the best of them," says Susan. "Canadians need supportsticking to their resolutions. I have some great tips to share andthe Specialk.ca website is a great resource to keep you on track."
Canadians have their hearts in the right place when it comes tomatters of the heart. Canadians were 13 times more likely to prefer asignificant other who was upbeat and energetic (38 per cent) over onewith a hard body (3 per cent).
"So whether it's their personal health and fitness goals or how theyview others, Canadians seem to be practical and more focused on thebenefits of good health than vanity," says Susan.
Confidence: Number One Side Effect of a Resolution Achieved
For the Canadians who did achieve their resolutions, most said itmade them feel confident (24 per cent), followed by accomplished (22per cent) and proud (17 per cent). Here are Susan's top techniques toachieving your 2012 New Year's Resolution:
P:Persevere - Keep telling yourself you can do it. Because you can! Your
mind is your biggest ally in achieving your resolutions.
R:Reduce cravings - at breakfast time, include a high fibre cereal, like
Special K(i) Satisfaction(i) that satisfies your hunger to help you
resist temptation.
O:Optimize your time - Time management is critical no matter what your
resolution. Planning your meals and snacks can help you achieve your
goals. On the go? Bring a portioned snack with you, like Special K(i)
Fruit Crisps.
U:Understand your body - Listen to what your body is telling you and
respect your limits.
D:Discipline yourself - it is the key ingredient in achieving any goal.
Establish some rules and some disciplined action that you believe you
can stick to and commit to them.
Special K Resolution and Free Exercise Mat
Special K is encouraging Canadians to kick off their New Year bylooking good and feeling great!
"A new year offers us the opportunity to renew and set goals for thefuture and Special K wants to partner with Canadians to support themalong the way," said Natasha Millar, Director, Marketing, KelloggCanada. "With a variety of delicious cereals and snacks and helpfulonline tools Special K is proud to support Canadians in their effortsto maintain a healthy, balanced lifestyle and looking and feelingtheir very best."
To motivate Canadians and help them reach and maintain their NewYear's resolution goals Kellogg's Special K is offering a freepremium exercise mat promotion on specially marked boxes. For helpfulfitness, lifestyle and food & nutrition advice, visitwww.SpecialK.ca.
About Susan Wright
Author of Seven Steps to Change the Status Quo, Susan Wright is atrained and certified Life Coach. She works collaboratively with herclients to inspire change and help them take action in their personaland professional lives. As a health and wellness expert, Susancomplements her sessions with tips and advice on how to lead a morebalanced and meaningful life. For more information on Susan Wright,please visit http://wrightmomentum.com.
About Kellogg Canada
Founded in 1914, Kellogg Canada is the leading manufacturer ofready-to-eat cereal in Canada. The company's brands include SpecialK(i), Vector(i), All-Bran(i), Kellogg's Corn Flakes(i), Kellogg's(i)Two Scoops(i) Raisin Bran, Eggo(i), Nutri-Grain(i), Rice Krispies(i),Pop-Tarts(i), Kellogg's Frosted Flakes(i), and Fruit Loops(i). Formore information, visit www.kelloggs.ca.
About the survey
From November 16th November 17th, 2011, an online survey wasconducted among 1,050 randomly selected Canadian adults who are AngusReid Forum panelists. The margin of error-which measures samplingvariability-is /- 3.1%, 19 times out of 20. The results have beenstatistically weighted according to the most current education, age,gender and region Census data to ensure a sample representative ofthe entire adult population of Canada. Discrepancies in or betweentotals are due to rounding.
(i) Copyright 2011, Trademark of Kellogg Company used under licenceby Kellogg Canada Inc.
A photo is available via our FTP site: ftp://174.137.218.1 (copy andpaste this into your "my computer")
Username: media99
Password: journalism
Folder: Special K
Contacts:
Strategic Objectives
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Kellogg Canada Media Hotline
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SOURCE: Kellogg Canada
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