Brownie's Marine Launches "iTOOKAdivetm" Resort Product and Licensing Program in Singer Island, West Palm Beach, Florida
FORT LAUDERDALE, Fla., Apr 9, 2012 (Menafn - GlobeNewswire via COMTEX) --Brownie's Marine Group, Inc. BWMG, a leading developer, manufacturer and distributor of highly specialized dive and safety products, today announced the launch of a new resort operator dive experience licensing program and product named TOOKA(TM)tm (Tank Supplied Hookah), with its first location on Singer Island near West Palm Beach, Florida.
The program offers beach goers and tourists the opportunity to enjoy the simplicity and marvel of surface supplied air diving and guided underwater tours with the assistance of professional instructors. The product is a new innovation from Brownie's Marine Group utilizing a purpose-designed and built raft that robustly supports two (2) scuba tanks on the surface supplying multiple divers air through long hoses to breathing regulators, much like the gas and electric powered Brownie's Third Lung Hookah diving systems. TOOKA(TM)tm combines Brownie's patented "DWC" tow belt, PELETONtm hose system with "QRS" (quick-release-swivel hose fittings) and other Brownie's hookah components leveraging "efficiencies of scale" and delivering an unparalleled diving experience.
The TOOKA(TM)tm is available to qualified operators through a targeted licensing program developed to easily and safely introduce people to diving, build Brownie's brand awareness, and generate an ongoing monthly revenue stream for both Brownie's and its partners. The potential locations that could benefit from a TOOKA(TM) program include thousands of warm-water vacation destinations around the globe.
The TOOKA(TM)tm program has been in "beta-operation" since the initial announcement of the product development at the annual industry dive show, DEMA in 2010. This Easter weekend marks the official launch to the general public. The Singer Island-West Palm Beach TOOKA(TM)tm program is headed up by Dan Volker, founder of the "South Florida Dive Journal", who along with instructors from local dive store and collaborator, Pura-Vida Divers, has already undergone TOOKA(TM) instructor certification.
"Singer Island represents the ideal location to kick off the TOOKA(TM)tm program. On one side of the Island there is the world famous Blue Heron Bridge, an ideal drive-to beach with a spectacular underwater park where people come from all over the world to see nudibranchs, octopus, frogfish, sea horses and dozens of other small creatures that are rarely seen elsewhere in the world. On the beach side of Singer Island, there are several hundred yards of reef rising up to 8 feet off the bottom, in less than 15 feet of water, close to shore. On an island with a tourist flow of between 6,000 and 10,000 new people every two weeks, this is a spectacular opportunity to introduce some of Florida's most beautiful underwater sights, to non-divers, with little more effort than required to enjoy a ride at Disney World.", said Dan Volker. Mr. Volker further added: "Unlike scuba diving which requires a complex buoyancy compensator, gauge skills and heavy equipment, it isn't necessary to master any of these skill prior to taking a TOOKA(TM) dive."
"Interest for the TOOKA(TM)tm has been growing for the last few years as we tweaked our product and licensing program to meet market conditions and goals. TOOKA(TM)tm is an ideal method to introduce vacationers to the wonderful underwater world. The experience is much like snorkeling, with the added benefit of being able to stay down and experience the brilliance of the other 2/3rd'sof our world; it is simple and easy. We are very excited about this program and believe the addition of this new business venture will be a boon for not just Brownie's Marine Group, but the entire dive industry. It's the ideal way to show novices what they are missing and get them started in a sport that will provide a lifetime of adventure," stated Robert Carmichael, Brownie's Chairman and CEO.
To accompany the new business venture a new website has been established called www.itookadive.com (to be read:I-took-a-dive dot com).
About Brownie's Marine Group, Inc.
Brownie's Marine Group, Inc. and its wholly owned subsidiary, Trebor Industries, Inc., d/b/a Brownie's Third Lung, based in Fort Lauderdale, Florida designs, tests, manufactures and distributes recreational hookah diving, yacht based scuba air compressor and Nitrox Generation Systems, and scuba and water safety products. The Company sells its products both on a wholesale and retail basis and is comprised of three highly specialized dive product groups. The Company is an industry leading manufacturing and distribution company that serves middle income boat owners, higher income yacht owners, recreational divers, military operators and public safety personnel. The Company holds more than ten patents and enjoys a robust product development and intellectual property program that has yielded several proprietary products. Many of these products and innovations have become the "standard" for the marine industry. The Company is known for its meticulous devotion to detail, high quality production and design ingenuity. In the boating and diving community, Brownie's is known as the market leader when it comes to surface supplied "Third Lung" dive systems and Scuba Tankfill Systems for yacht-based diving. Brownie's products and support service divers at all levels of the underwater world, from shallow-water dive systems to deep-water mixed gas support systems for exploration divers and submariners.
In 2011, Brownie's introduced the first in a series of patent-pending Variable Speed Battery Powered Third Lung (hookah diving) devices engineered to conserve energy while delivering performance to the diver.
Except for statements of historical fact, the matters discussed in this press release are forward-looking. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.
For more about Brownie's, http://www.browniesmarinegroup.com.
Contact:Robert Manuel CarmichaelCEOBrownie's Marine Group954-462-5570 x 202
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SOURCE: Brownie's Marine Group, Inc.
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