Can Your Shampoo Make You Gain Weight? ChaCha Is a Trusted StyleAdvisor for Millions of Fashion-Forward Users
Q&A Service Draws a Trendsetting and Influential Audience
INDIANAPOLIS, IN, Aug 17, 2011 (Menafn - MARKETWIRE via COMTEX) --ChaCha, the #1 free real-time question and answer service, hasproven itself to be an authority on style and beauty for Web andmobile users by answering millions of style, beauty and fashionrelated questions each month. These millions of monthly users andunique interactions outpace many of the most recognizablebeauty-centric sites.
ChaCha users prove to be influential among their friends and areearly adopters of the latest trends in style and beauty. According toJune 2011 figures reported by expert audience measurement providercomScore's Plan Metrix Site Audience Profile Report, female ChaChavisitors are nearly twice as likely to consider themselves styleconscious and be first within their circle of friends to embrace thelatest fashion trends. At more than double the normal rate, thesefashion-forward ChaCha users are even more apt to advise theirfriends on related purchases. According to comScore, when compared tothe average Web user, ChaCha's overall audience is:
--Over twice as likely to have bought beauty products online
--More than 3x as likely to have shopped at high-end retailers like
Coach, Nordstrom or Bloomingdale's
--2x as likely to shop online, but buy offline
--Nearly twice as likely to have purchased jewelry or accessories online
During the past month, ChaCha received a bevy of style-relatedquestions such as:
Can your shampoo make you gain weight? Where can you buy featherhair extensions? Does JWoww have her own tanning lotion? How doyou get rid of stretch marks? Why isn't it right to wear white afterLabor Day?
Trending topics across the ChaCha network include nail polish, pants,eyeliner, bracelets and birthstones. Interactive quizzes and photogalleries related to style and beauty are highly trafficked with "TheTop 10 Worst Fashion Trends Ever" gallery and the "Which Back toSchool Trend Should You Try?" quiz being two of the more populardestinations. To find out the latest fashion and beauty trends usersare interested in and asking about, visit ChaCha's Style and BeautyChannel at http://www.chacha.com/category/style-beauty.
ChaCha (http://www.chacha.com) is the leading free real-time answersservice. Through its unique "ask-a-smart-friend" platform, ChaCha hasanswered more than one billion questions from more than 25 millionunique monthly users via online (ChaCha.com), mobile text (242-242),iPhone app, Android app, and voice (1-800-2-ChaCha(TM)). Working withmajor brands such as Paramount, AT&T, Sony, Cirque du Soleil, Johnson& Johnson, P&G, Coca-Cola, McDonald's, Walmart and hundreds ofothers, ChaCha is one of the fastest growing mobile and onlinepublishers according to Nielsen, comScore, and Quantcast.
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