AME Info, Abu Dhabi, United Arab Emirates, media and advertising briefs
Oct 22, 2012 (Menafn - AME Info - McClatchy-Tribune Information Services via COMTEX) --FACEBOOK TO FOCUS MORE ON MOBILE: Facebook Inc. vice president Vaughan Smith has said the social network has turned its focus from desktop to mobile, Cnet has reported. "Since the start of this year, if you turned up at a product review and you showed anything other than mobile at the start and the bulk of the presentation, you'd be asked to go back and do it again," Smith said. The company has found that when its users switch to mobile, they use the social network 20 percent more, Smith noted. A reported 600 million people used Facebook mobile products in September 2012, the company recently said.
EUTELSAT SAYS BBC SIGNAL JAMMING ORIGINATED FROM SYRIA: The British Broadcasting Corp has said an unknown party is deliberately disrupting its broadcasts in the Middle East and Europe, the Associated Press has reported. BBC said that, together with other broadcasters, it has been experiencing "deliberate, intermittent interference" to its transmissions last Thursday, including BBC World News, BBC Arabic television channels and BBC World Service radio channels broadcast in English and Arabic. It did not name any specific suspect for the interference, but Eutelsat spokeswoman Vanessa O'Connor said the incidents of jamming began earlier last week and that analysis of the signal showed that it was deliberate and originated in Syria. Broadcasters have previously accused Iran of jamming satellite broadcasts to keep domestic audiences from getting access to international media.
YOUTUBE ROLLS OUT NEW TOOL TO HELP NON-PROFIT ORGANISATIONS RAISE FUNDS: YouTube has launched a new online feature allowing non-profit organisations to create campaigns, track their progress, set goals like increased views or subscribers, and accept contributions, PC Magazine has reported. More than 18,000 organisations have already signed up for the YouTube Nonprofit Programme, but the video sharing portal hopes more people will sign up to spread awareness and "get petitions signed, laws changed, dollars raised, and lives saved," YouTube software engineer David D wrote on the company blog.
QATAR TV INSTALLS SGL ARCHIVE SOLUTION: Qatar TV has launched a new broadcast facility with a FlashNet archive solution by Software Generation (SGL), TVB Europe has reported. The broadcaster has installed a digital workflow based around an Avid production environment in its new, three-studio facility to enable the re-launch of two Qatar TV channels. The state-of-the-art facility, which is due to go on air later this year, will produce and playout material in-house for the channels.
KELLOGG'S HANDS CARAT 45M PRINGLES CONTRACT: London-based Carat said it has been awarded the Pringles 45m media planning and buying business across the EMEA region, following Kellogg's acquisition of Pringles earlier this year. Carat EMEA activity for Pringles will extend to UK, Italy, Germany, Netherlands, Belgium, Nordics, Spain, Italy, Russia, Israel, Middle East and France, the firm said. Earlier this year, Kellogg acquired Pringles from Procter & Gamble, which uses the WPP and Publicis networks to handle media. Carat has handled Kellogg's pounds sterling 320m EMEA media account since 2008.
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