Trunity Announces Brand Aid(TM) Digital as a Partner to the Pharmaceutical Industry
NEWBURYPORT, Mass., Nov 6, 2012 (Menafn - GlobeNewswire via COMTEX) --via PRWEB - Trunity Holdings Inc. , a leading provider of enterprise eLearning content and solutions, today announced that Brand Aid Digital ("Brand Aid"), a leading digital services provider to the pharmaceutical industry, has selected Trunity, as their foundation for delivering Social Media eLearning services to pharmaceutical industry professionals worldwide.
Brand Aid recognized the need to provide the pharmaceutical industry with tools, solutions, and social media content through a social learning platform. The Trunity platform employs social concepts of knowledge share, commenting, collaboration and community to teach social media internally. The scalable, enterprise level solution allows for easy customization, flexibility and easy updating to keep up with the evolving social media market.
"The Trunity solution met our social learning requirements hands down," said Elaine Oussoren, President of Brand Aid Digital. "Our program is not just a training course on pharmaceutical social media. It goes further by offering the opportunity to practice applying social media. The program is delivered in a secure, cloud based private portal that allows your company to embrace user generated content, crowd-sourcing, collaboration, and community. The training program is authored and delivered via a highly experienced team representing PR, marketing, digital media, legal and compliance disciplines. Trunity has been a great partner because they met our requirements and we knew they could help us ensure our continued success as a leader in social media."
Brand Aid Educational Services has developed a pharmaceutical industry specific social media training Program. The training and curriculum were developed to provide the industry with knowledge, organizational guidelines, crisis management procedures, how-to's and vendor selection criteria. There are three levels of training for compliance, strategic working knowledge and actual engagement. The training program is authored and delivered by a highly experienced team representing PR, marketing, digital media, legal and compliance disciplines.
"Our relationship with Brand Aid Digital is a true partnership," affirms Terry Anderton, Trunity CEO. "We will be working closely with them to enhance their training content and assist them in providing a best in class learning environment with our products and comprehensive support resources."
Brand Aid Digital is implementing their Trunity social media training at several leading pharmaceutical and medical device manufacturers.
About Trunity Holdings Inc.
Trunity Holdings Inc. is a leading provider of eLearning content and solutions that enable institutions and other organizations to create learning environments that reflect the goals of their organizations and needs of their personnel. Trunity's clients include higher education, K-12, and healthcare as well as other leading organizations. Founded in 2009, Trunity has personnel in the United States, Canada, Russia, and India. For more information, visit: http://www.Trunity.com or call 978-829-0909.
About Brand Aid Digital
Brand Aid Digital is a woman-owned, full service digital advertising agency. Brand Aid Digital believes that digital is at the core of today's successful brand strategy. Brand Aid represents a group of experienced and passionate people, working hand-in-hand with pharmaceutical clients to help them uncover customer insights that can help their brands. Brand Aid understands the importance of having fun and working in an environment where the only failure is to not try. Brand Aid thrives in the ever-changing, dynamic world of digital marketing, by experimenting, evolving and striving to learn.
Trunity Holdings Inc Statement Under the Private Securities Litigation Reform Act
As contemplated by the provisions of the Safe Harbor section of the Private Securities Litigation Reform Act of 1995, this news release may contain forward-looking statements pertaining to future, anticipated, or projected plans, performances and developments, as well as other statements relating to future operations. All such forward-looking statements are necessarily only estimates or predictions of future results or events and there can be no assurance that actual results or events will not materially differ from expectations. Further information on potential factors that could affect Trunity Holdings Inc. is included in the Company's filings with the Securities and Exchange Commission. We expressly disclaim any intent or obligation to update any forward-looking statements.
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SOURCE: Trunity Holdings Inc
CONTACT: Paul McIsaac
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