JELL-O to Make Taste of Football Defeat Sweet at Close of Big Game
"Pudding Surprise" to Bring Thousands of JELL-O Cups to Runner Up's City
GLENVIEW, IL, Feb 02, 2013 (Menafn - MARKETWIRE via COMTEX) --While one city may not win the trophy Sunday, they will be getting acup... of JELL-O(R) pudding. Second place is nothing to be ashamed ofand JELL-O, one of America's most beloved and iconic brands, ishonoring the football team, its city and its fans that do not winwith a new 30-second TV spot that will premiere following the game.The spot will also announce a "Pudding Surprise" event Tuesday,February 5 in the runner up's city.
While all the talk these days is about advertising during the bigfootball game and which team is favored to win, JELL-O is the firstto take a different approach and celebrate the runner up. As acontinuation of the "Fun Things Up" campaign, which kicked off withJELL-O saving the world from the Mayan apocalypse, this new 30-secondTV spot will show JELL-O celebrating the accomplishments of the team.The spot was created by CPB.
"A successful season is reason enough to celebrate, because even whenyou lose some, you win some," said Greg Gallagher, Senior BrandManager, JELL-O, Kraft Foods Group, Inc. "JELL-O has always beenabout funning things up and we want to put a smile on the town thathas its spirits down -- plus nothing masks the bitter taste of defeatlike the sweet taste of JELL-O Pudding."
To make the defeat even sweeter, JELL-O is enlisting the help of aformer player to lead the charge and hand out JELL-O at Tuesday'sevent.
For more information about the pudding drop, visitwww.FunThingsUp.com. And, since no one likes being pushed whenthey're down, fans will be able to download a browser plug-in atwww.FunThingsUp.com to block any gloating from winning city fans.
ABOUT KRAFT FOODS GROUP Kraft Foods Group, Inc. KRFT isNorth America's fourth largest consumer packaged food and beveragecompany, with revenues of approximately 19 billion in 2011. Launchedas a public and independent company on Oct. 1, 2012, the new Krafthas the spirit of a startup and the soul of a powerhouse. The companyhas an unrivaled portfolio of products in the beverages, cheese,refrigerated meals and grocery categories. Its iconic brands includeKraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's25,000 employees in the U.S. and Canada have a passion for making thefoods and beverages people love. Kraft Foods Group is a member of theStandard & Poor's 500 index. For more information, visitwww.kraft.com and www.facebook.com/kraft.
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SOURCE: JELL-O
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