Sprint offers personalized names as alternatives to phone numbers 

Sprint offers personalized names as alternatives to phone numbers

Oct 09, 2012 (Menafn - TELECOMWORLDWIRE via COMTEX) --Sprint S will be the first U.S. mobile carrier to offer an innovative new service that lets customers use a name they choose in place of their mobile telephone number.

Called StarStar Me, the system allows consumers to choose a name, nickname or unique word in place of their mobile phone number then people can call them on their mobile phone by simply tapping the star key twice on the phone's keypad, followed by the name, nickname, or unique word they chose, using keypad letters or characters. StarStar Me also offers users the ability to automatically respond to calls with a custom text message when they're busy, as well as a unique way to share links to their blog, website or social media accounts.

"Sprint customers will be the first people to get StarStar Me," said Kevin McGinnis, vice president-Product and Technology Development, Sprint. "We expect this service to be especially popular with professionals, students and family customers, who can tailor its use to their individual preferences, lifestyles and interests with a few simple clicks."

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users.

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