Groupon Concept Store Arrives in Hong Kong
Physical Store Creates Ultimate Customer Experience
HONG KONG, Nov 19, 2012 (Menafn - MARKETWIRE via COMTEX) --Groupon's GRPN first Concept Store in Hong Kong opened itsdoors today for the first time enabling customers to experience theGroupon lifestyle in a tangible interactive way.
Located in Soundwill Plaza in the heart of Causeway Bay's shoppingarea, the Groupon Concept Store will offer customers a platform toredeem lifestyle products, test the products in a physicalenvironment and offer an unparalleled customer experience bridgingthe gap between online and the offline world. To welcome early-birdcustomers, the first ten to answer mystery questions correctly at theConcept Store will win an iPhone 5 and the first 1,000 redeemingproducts at the store will receive 50 Groupon credits.
As part of its opening celebration, Groupon has scattered flash mobdancers throughout Hong Kong within the past week, ending with afinal dance in front of Times Square just before a traditional GreenLion Dance to officially mark the opening of the store. The GrouponConcept Store which has 4,000 square feet of floor space, mirrorsevery aspect of the website's rich content, giving a physicalexpression of the brand. More than just a place for picking uplifestyle products that were purchased from the Groupon website, theStore provides customers with iPads to browse, purchase, print andredeem their Groupon vouchers on the spot, creating an ecosystem initself.
"We've found many customers prefer picking up their Groupon productsopposed to delivery in Hong Kong and as part of our commitment to ourcustomers and the customer experience, the Groupon Concept Store isnow launched. The Groupon Concept Shop located in Soundwill Plazaalso showcases selected products which will be made available forimmediate purchase via the Groupon website on our iPads," said DannyYeung, Chief Executive Officer and Founder of Groupon Hong Kong. "Thestore reinforces our commitment to bringing more value and a betterexperience to customers in Hong Kong."
The store's design incorporates resplendent colors and a large 'G'logo to mark its location. The store will host more than 15 servicepersonnel at the Groupon Concept Store, which is dedicated toproviding more efficient service and shorter waiting times. Customerswill find it easier to redeem and pick up their Groupon productspurchased on the website, and friendly staff will address any queriesthat customers may have on-site.
The Groupon Shop is located at 3/F, Soundwill Plaza, Causeway Bay(opposite to Times Square), and is open from 10am to 9pm from Mondayto Sunday including public holidays. For more information aboutGroupon Concept Store, please visit its website athttp://www.groupon.hk/ or its Facebook page athttp://www.facebook.com/GrouponHK.
Groupon GRPN is a global leader in local commerce, makingit easy for people around the world to search and discover greatbusinesses at unbeatable prices. Groupon is reinventing thetraditional small business world by providing merchants with a suiteof products and services, including customizable deal campaigns,credit card payments processing capabilities and point-of-salesolutions to help them attract more customers and run theiroperations more effectively.
By leveraging the company's global relationships and scale, Grouponoffers consumers incredible deals on the best stuff to eat, see, do,and buy in 48 countries. With Groupon Hong Kong, shoppers in HongKong discover the best a city has to offer with Hong Kong Deals andGoods, enjoy vacations with Getaways Deals, and find a curatedselection of luxury products with Groupon Premium.
To subscribe to Groupon emails, visit www.Groupon.com. To learn moreabout the company's merchant solutions and how to work with Groupon,visit www.GrouponWorks.com.
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