(MENAFN- Khaleej Times) Internet giant Google and online advertising network AdZouk have launched AdZouk DSP, enabling the latter to become the region's first and only hybrid advertising network.
The project is designed to drive the online ad industry and revolutionise the technology and performance available to online advertisers.
AdZouk is the first ad network in the Middle East and North Africa to partner with Google to deploy an end-to-end solution for buying and selling digital advertising, thus creating the hybrid environment. AdZouk will launch an integrated solution consisting of Google's DoubleClick Bid Manager, DoubleClick Ad Exchange and DoubleClick for Publishers ad serving platform.
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